Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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ASSIGNMENT 2: PRADA Refer to the HBS case "Prada: To IPO or Not to IPO" and answer the questions below. Note: Complete the related textbook chapters (RWJJ Chapters 14‚ 15 & 19) before attempting this case. WHAT IS THE PROBLEM SAID TO BE FACING PRADA? Prada got some financial trouble. First‚ Prada failed for several times to IPO due to various reasons like SARS‚ financial crisis‚ etc. Second‚ because of the long-term debt maturing in one year‚ Prada needed to raise more than 1 billion euros
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Alerie‚ Undoubtedly Express Inc. has been around since the early 80’s and obviously has done something right over the years that make a credible retailer today. Over the years‚ the clothing industry has evolved and retailers have ventured into other industries to stay afloat of the game. According to Net Advantage‚ Express sits at number 12 compared to its competitors. Currently‚ TJ Maxx is in the running seat and their philosophy is to offer brand name and designer merchandise at prices 20% to
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F523 - SPRING 2013 BOEING CASE 1. What is the appropriate required rate of return against which to evaluate the prospective IRR ’s from the B ANSWER:The appropriate rate of return against which to evaluate the IRR is the risk-free rate‚ plus the market risk 1a. Please use the capital asset pricing model to estimate the cost of equity. At the date of the case‚ the 74 over T-bonds. Which beta‚ risk-free rate‚ and risk premium did you use? Why? Financing Components Debt Equity Market Values Weight
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The article The Good‚ the Bad and the Airborne: Levitation and the History of Impossible in Early Modern Europe‚ author Carlos M. N. Eire makes a myriad of claims about the historical prevalence of holy levitation. The physical impossibility of holy levitation is irrelevant to study; understanding levitation will aid in the understanding of people who believed it was possible. In this way Eire favours synchrony over a traditional diachronic narrative. Furthermore‚ he infers that it is the job of
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Hercule Poirot‚ private detective and retired Belgian police officer‚ boards the Taurus Express train to Stamboul (Istanbul). On the train there are two other passengers‚ Mary Debenham and Colonel Arbuthnot. The two act as if they are strangers‚ but Poirot observes behavior that suggests that they are not. Poirot is suspicious of the couple. The train arrives in Stamboul and Poirot checks in at the Tokatlian Hotel. As soon as Poirot arrives he receives a telegram summoning him back to London. While
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An expense is normally incurred by a firm to generate sales‚ e.g. promotional expenses which are selling expenses which are directly related to the generation of sales. Most of the expenses normally form a part of operating expenses and are included in ‘cost of sales’. It may either be raw materials‚ labor‚ etc.‚ or capitalized assets which are either depreciated or amortized over a period of time. These are known as matching costs. The other types of costs are ‘period costs’ which are mostly mentioned
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MARKETING STRATEGY Ryanair case What is your assessment of Ryanair launch strategy? From my point of view‚ the strategy implemented by Ryanair was perfect because it is focused on capturing those passengers who have the price as the main criterion in choosing the mean of transport. There is a wide difference between the fare of the air companies with the ferry or rail giving rise to another variables‚ as comfort or no time‚ do not influence by the time of the decision-making. However‚ Ryanair
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• If Franchisees buy things from informal sources or the above confinement on wellsprings of supply is unenforceable‚ sovereignties are forced or (if eminences are as of now part of the framework) balanced upward significantly to compensate for lost income at the Franchisor/partner level. • If Franchisees don’t get deals/item buy shares‚ they can lose their regional rights‚ be ended and/or ineligible for reestablishment. • If you are uncomfortable with the working association with a Franchisee
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According to Brewster‚ UPS wasn’t particularly concerned about Federal Express in its early years‚ because it didn’t directly compete with UPS’s ground service. The problem was that Federal Express identified a market that was much larger than anyone anticipated‚ including UPS. Brewster says: “By the early 1980s‚ customers were beginning to ask UPS drivers and sales professionals why UPS wasn’t offering next day delivery. UPS‚ a company that had built its reputation and name on the high standards
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