The Polar Express was written by Chris Van Allsburg. It won the Caldecott Award in 1986. The book is considered under the fantasy genre. Through the imagination and belief of a child one could think of it as realism. It could also be a myth. A boy’s wild adventure on a mystical train in the middle of the night is‚ to ones that believe‚ completely realistic but to the ones that has lost their virtue it is impossible and a fantasy. The genre is considered a fantasy while at the North Pole but moves
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Q: Do you think Courier Pak is a good fit or a bad fit for Federal Express? Why? The Courier Pak was a good fit for Federal Express (FEC) from an environmental‚ company‚ cost‚ and competitive standpoint. The business environment of the mid 1970s airfreight industry played almost directly into the relative strengths of a small-package air service like FEC. As stated in the case study‚ "Bulk products and commodity goods were rarely sent by air. Indeed‚ most air shipments were rather small." This
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With Porter five forces framework‚ we identify the sources of competition facing IBM:-1.Threat of new entrantsHigh capital requirement needed to fund R&D and assets make the threat of new entrants relatively low. IBM spends large amount of funds annually for R&D‚ in order to constantly introduce new high-technology and innovative products and solutions to market to maintain its’ competitiveness‚Tougher for new entrants to achieve economies of scale due to experience curve effect. In addition‚ Consumers’
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in the United States mainland cities of Los Angeles and New York. A recognized leader in the country’s banking industry. Metrobank has become regarded as the trusted banking partner‚ staying true to its brand promise of “You’re In Good hands”. Porters Five Competitive Forces 1. Potential New Entrants New potential competitor are always a threat to any industry‚ other possible threat include: changing demographics/shifting demands‚ emergence of cheaper technologies and regulatory
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Airlines‚ which is the mother of the Indian Aviation Industry‚ followed by Jet Airways‚ Spice Jet. Deccan Airways‚ and Kingfisher. Sahara has been taken over by Jet Airways. These are airlines‚ which fly into Metro’s and are well connected. PORTERS 5 FORCES ANALYSIS 1) Rivalry among competition firms Competition among major competitors is extremely intense in many aspects. Since most of the competitors are directly competing‚ each is emphasizing a low-cost strategy. Many consumers look
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Michael Porter developed five different forces in a framework he felt influenced industries. This framework was designed to help companies find ways to off-set a rival company and to help develop a more solid business plan. It has been known over the years a rivalry has existed been two of the biggest soda companies‚ Coca Cola and Pepsi. Three of Porter’s forces that are exemplified in this “coke war” are buyer power‚ barriers to entry‚ and rivalry which will be explained and elaborated on in
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The advertisement I selected is from the Federal Express. A good advertisement must have a very clear product positioning‚ and makes target audience to know what is the product. The advertisement vision needs an attractive design; the contents of the advertisement should be simple‚ impressive‚ interested and understood because that not everyone wants to guess the contents even sometimes that makes the audience feel excited. The most important thing is audience to believe that they have to choose
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American Express: Branding Financial Services Introduction American Express is known worldwide for its charge cards‚ travelers’ services‚ and financial services. It is one of the best-known and most-respected global brands. As it grew from a 19th Centurynineteenth- express company into a travel services expert by the mid-1900s‚ American Express (AMEXAMEX) became associated in the minds of consumers with prestige‚ security‚ service‚ international acceptability‚ and leisure. Advertising
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between public and private business schools‚ buyers of business education including both students and employers‚ faculty as the key suppliers to the industry‚ and substitutes in the forms of alternative means of delivering graduate business education. Porter suggests that evaluation of these forces will provide insights into the prospects for long-range profitability1. Competition: The MBA market in the United States is an unregulated industry that allows schools to develop their own distinctive styles
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Background American Express is very large‚ world-wide company‚ which originally started as freight forwarding and delivery services. Now with the main focus being on financial services they want to train their employees with the knowledge to be efficient‚ knowledgeable‚ with good listening and speaking skills. Jeanette Harrison‚ a vice president at American Express‚ feels that compliance and control should be very important for customer care. Today American Express is the largest card issuer by
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