which I used data‚ ideas‚ theories‚ or words‚ whether quoted directly or paraphrased. I further acknowledge that this written work has been prepared by me specifically for this course. Signed the student‚ 04/12/2007 EADS-AIRBUS (Case Study) [pic] EADS-AIRBUS Table of contents Executive Summary……………………………………………………………………..3 History of EADS ………………………………………………………………………4-5 Organization of EADS …………………………………………………………………. 6 Divisions of EADS ………………………………...…………………………………7-8 Strategy
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1. Competitive nature of market (Airbus vs. Boeing) The commercial aviation world has been dominated for years by the sales conflict between Boeing ’s 787 Dreamliner and Airbus ’s A380 • Airbus A380 – Double of the 787 Dreamliner passengers • 787 Dreamliner – Half of Airbus’ passengers 2. Cost per unit By the end of 2004‚ customer-announced orders and commitments for the 787 reached 237 aircraft. Boeing initially priced the 787-8 variant at US$120 million‚ a
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FACULTY OF APPLIED SCIENCE‚ BUSINESS AND COMPUTING MGMT7.04 STRATEGIC OPERATIONS MANAGEMENT Assignment 3 DUE: Monday‚ 27 May 2013‚ at 8.15 am. Weighting: 30 % of final mark Semester 1‚ 2013 Background This assignment is based on Chapters 5‚ 7‚ 8‚ 9 and 10 of the text (Slack & Lewis‚ 3rd edition) as detailed below. You will need to study and use some of the models or frameworks
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A380 has made its first voyage Boeing’s newest hope for aviary dominance has not even been constructed‚ let alone flown. Airbus’s newest plane has already taken flight and successfully taken more than 500 people across the Atlantic Ocean. 3. Bad press
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References: Cleaning up Boeing [Magazine]. (2006‚ March 13). Bloomberg Businessweek. Retrieved from http://www.businessweek.com/magazine/content/06_11/b3975088.htm Competition between Airbus and Boeing (Ed.). (2010). The boeing company 2010 annual report. Retrieved from Boeing: www.boeingcompany.com (Ed.) Elliott‚ F. (2011). Flight plan 2011. Retrieved from International trade administration: http://trade.gov/wcm/groups/internet/@tr
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consolidated industry that the launch of A380 from Airbus directly affect the market share of Boeing in 2003‚ and the fixed costs in this industry is very high; thus‚ the rivalry among established companies is intensive. Thirdly‚ A380‚ A350 etc. are the substitutes with similar basic needs‚ which are threats to Boeing 787 and leads to the operation risk. On the macro-environment‚ the economy of developing countries grows very fast that both Boeing and Airbus believed “the passenger traffic in China
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by the Conservative Government. The carrier soon expanded with the acquisition of British Caledonian in 1987 and Dan-Air‚ Gatwick-based carrier‚ in 1992. A long-time Boeing customer‚ British Airways ordered 59 Airbus A320 family aircraft in August 1998. In 2007‚ it purchased 12 Airbus A380s and 24 Boeing 787 Dreamliners‚ marking the start of its long-haul fleet replacement. The centrepiece of the airline ’s long-haul fleet is the Boeing 747-400; with 55 examples in the fleet‚ British Airways is the
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Memorandum Throughout the history of commercial aircraft business‚ Boeing had been recognized as the industry leader over decades‚ yet until Airbus takes over the title in 2006. In hope to regain its leading position in the industry‚ Boeing has initiated a new product strategy in 2004‚ named the Dreamliner‚ or the 787‚ to capture the forecasted increasing demand for a midsized wide-body jetliner. Market Positioning The 787 is positioned as the first midsized commercial airplane with long-range capability
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INTRODUCTION TO CIVIL AVIATION Lucas Lee Executive Summary The current global economic crisis has changed the way aviation industry goes about its business. It has brought about a boom in low-cost carriers‚ which has made travelling by air cheaper for the masses. Services offered by airlines and airports are also of higher standards to make people want to travel by air. The economic downturn has seen a significant drop of investments in the aviation market. Airport ground handlers and
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123helpme.com/view.asp?id=88896) Wikipedia – Definition for SWOT analysis‚ (http://en.wikipedia.org/wiki/SWOT_analysis) “Airbus Eyes Production of 400 Jets in 2005.” Reuters. 2004. Internet on-line. Available from Air Wise News . [8 September 2004]. “Aircraft Families – Introduction A380 Family.” Airbus. 2004. Internet on-line. Available from Airbus-Aircraft Families-Introduction A380 Family . [2004]. “Boeing 7E7 Dreamliner Will Provide New Solutions for Airlines‚ Passengers.” Boeing. 2004. Internet
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