BUFN 750 Valuation for Corporate Finance | Case #1 Airbus A3XX | Developing the World’s Largest Commercial Jet | | 1. Airbus’ Interests & Objectives First of all‚ the large and cost-efficient A3XX would be popular with significant growth in the air transportation industry. Worldwide passenger traffic would almost triple in volume by 2019‚ with fuel price rising in the future. Creating large and cost-efficient aircrafts‚ rather than increasing frequencies and building
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Airbus v. Boeing Unit 8 Case Study MT330-01 International Marketing Kaplan University Christina Olson November 14‚ 2011 Airline manufacturers must compete with one another to be successful‚ and have the most birds in the sky. Boeing and Airbus are the two largest manufacturers for commercial aircraft‚ especially those used for long flights. Iberia Airlines wanted to purchase up to 12 brand new jumbo jets from one of these manufacturers. Enrique Dupuy‚ Iberia’s CFO‚ set a price that he
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An Airbus A380 plane operated by Singapore Airlines was forced to make an emergency landing in Azerbaijan due to loss of cabin pressure. The plane was flying from London to Singapore and had 467 passengers and 27 crew members on board. The airline said that oxygen masks were deployed and the aircraft landed "uneventfully" at the Baku airport. It said that none of the passengers or crew was injured and that it was investigating what caused the problem. Nathan Phelps‚ an electrical supervisor from
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as an organization. The article shows that the main subject is about the arrival of airbus 380 (the giant of the skies) and about its supplies to the organization. After the arrival of airbus 380‚ the airways such as Emirates‚ especially Qantas which is one of the biggest customers of Boeing airbus industry‚ Malaysia Airlines‚ Etihad Airways and Singapore Airways have started to replace their airbuses with airbus 380 (The giant of the skies). (p.117-119‚ Principles of Marketing).
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References: | Airbus (2012) A380 Family: Technology [Online] Aerospace Technology (2011) Projects: Airbus A380 superjumbo airliner [Online]. Retrieved from: http://www.aerospace-technology.com/projects/a380/ [Accessed 23 August 2012] Airport Technology (2009) IBS: Malaysia Airlines chooses IBS’s AvientCrew [Online] CIOL (2009) News Reports: Malaysia Airlines
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centre of the Boeing situation. 1. Strategy – was to update their technology systems‚ downsize their operations‚ and re-establish relationships with their suppliers and the only feasible way costs could be cut. 2. Structure – the problem of 1994 airbus which shocked the management executives and began a series of changes that were implemented to overcome the bureaucratic structure‚ outdated technological systems‚ and unnecessary processes in a company that had reportedly changed. 3. Systems – Boeing
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new jetliners. Enrique Dupuy is the chief financial officer and the man who led its search for wide body jets‚ meant form the start to run a real horse race. Dupuy is very competitive‚ his rule is “Whoever hits its target‚ win the order”. Boeing and Airbus are the two manufactures competing for Iberia to buy their jets. Toby Bright is Boeing’s top salesman for jets. John Leahy is a New York City native and the Airbus’s highest-ranking American‚ he pursues one goal: global domination over Boeing. The
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Introduction & Background Boeing’s Philosophy Boeing’s Management DBT Additional Research - Now – 2010 The Result of 777 Project Bibliography RAM BOEING Frank Shrontz‚ Boeing CEO‚ wanted to make the Boeing 767 a better jetliner in order to compete with Airbus. Airbus was ahead of the competition with its two-engine A330 and four-engine A340. These jetliners were 300-passenger planes and Boeing did not have similar jetliners to compete. In fact‚ Boeing did not have any plans to make these kinds of jetliners
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55‚000 employees from over 80 different nations. This has however caused some issues within the organization also‚ as was the case in this case study. This particular case highlights the problems that arose within Airbus during the construction of it’s line of A380 Aircrafts where Airbus lost 2 Billion euros. Cross-cultural differences between French and German workers created an atmosphere of dis-trust amongst workers that can be relayed back to decisions made within management that could have
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management First to be mentioned is the airbus company. This company brought out the Airbus 380 in 2006. The manager Gustau Humbert was running the project in 2006. At the beginning‚ this new product was favoured by the public. Because the new airplane is larger than airbus before‚ it will work more efficient. Airline companies which are the clients of Airbus booked more than a hundred of A380. However‚ Airbus had problem in skills‚ they made mistakes on A380. This made them postpone the delivery time
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