[pic] Page 1 – 19 Assess the impact of key historical and current developments on the travel and tourism industry. • Improvements in transport • Development of mass tourism/all inclusive package holidays • Decline of seaside resorts • Socio – economic changes; increase in leisure time‚ disposable income‚ paid holidays and life expectancy • Technological developments Current developments • Low cost airlines • Super jumbos and super ships • Internet
Premium Tourism Cruise ship Recreation
Bibliography: WestJet Announces the Launch of WestJet Vacations Inc. (2006). Marketwire. Anonymous. (2005). A380 - mind the hype. Aircraft Economics. Anonymous. (2009‚ july 8). WestJet adds 11 new U.S. and international destinations. Ottawa. Anonymous. (2009). WestJet adds 11 new U.S. and international destinations. Anonymous. (2010). WestJet reward programs
Premium Airline Air France Southwest Airlines
Strategy in the Market Place: Malaysia Airlines (MAS) has announced their new business plan for year 2012‚ aiming to restore their profitability on the premium sector‚ as to become the preferred premium carrier. (Business Plan‚ Our Way Forward‚ December 2011‚ page7) By achieving the vision as to become the preferred premium carrier‚ they will be launching a new regional premium airline. In the first half of 2012‚ they will launch new short-haul brand‚ flying an entirely new Boeing 737-800 fleet
Premium Airline Low-cost carrier Malaysia Airlines
McKinsey Quarterly. Strategy Anthology‚ pp.81–90. Dahlstrom‚ P.‚ Deprez‚ F. and Steil‚ O.‚ 2004. Meeting the no-frills mobile challenge. The McKinsey Quarterly. October 2004‚ pp.9–11. Dow Jones International News 2007. Emirates Plans To Double Airbus A380 Order To 110. [Published 8 September 2007]. Available from:http://www.factiva.com. [cited 8 September 2007]. Garsombke‚ D.‚ 1989. International Competitor Analysis (Special Issue: Competitive Analysis). Planning Review. [online]. [Published 1 May
Premium Competitor analysis Strategic management Competition
References: A.C Pigou‚ 1932. The Economics of Welfare. Airbus website. Airbus A380. See The Big Picture. http://www.airbus.com/en/aircraftfamilies/a380/index2.html Allen Hershkowitz‚ Darby Hoover‚ Peter Atkin‚ 2006 Andrew Mackenzie and David Rice‚ 2001. Ethics and the Multinational Corporation‚ in the Moral Universe. BBC News‚ UK‚ Feb 26‚ 2008. Airline
Premium Externality Supply and demand Market failure
Specimen Paper 2012 How does an understanding of the influences on operations contribute to business success? Executive Summary: Qantas is Australia’s largest domestic and international airline. Although Qantas is primarily a passenger airline‚ air freight is also an integral part of its core business. Other Qantas operations include catering‚ tourism and E-commerce devoted to transport and travel. In order to have an effective business and operations process‚ a company‚ like Qantas must be
Premium Management Regulation Social responsibility
2. Introduction The purpose of this report is to compare and evaluate the adaptation of the marketing mix (MM) of two airlines with respect to a certain marketing tactic. Therefore‚ Etihad Airways‚ the national carrier of the United Arab Emirates (UAE) and the South African low-cost carrier Mango have been chosen for the comparison. Hence‚ brand positioning and awareness will be appraised as a marketing tactic for both airlines. Secondly‚ this report will compare and evaluate how these two airlines
Premium Flag carrier Airline Low-cost carrier
Business Studies Notes Role of operation management: Strategic role of operations management- Operations refer to the business processes that involve transformation or‚ more generally‚ ‘production’. Applies both to the manufacturing and services sector. Turning raw materials and resources into outputs of finished goods or products. Qantas operations are strategically important because most organizational activity comprises the day to day activities within the operation function. * Cost leadership-
Premium Management Quality control Low-cost carrier
MASTER OF BUSINESS ADMINISTRATION AWARDED BY NOTTINGHAM TRENT UNIVERSITY ASSIGNMENT SUBMISSION FORM Note: Students must attach this page to the front of the assignment before uploading to WECSERF. For uploading instructions please see the help file online Name of Student: Abhilash Vijayan Student Registration Number: SG 229 ------------------------------------------------- Module Name: Contemporary issues in strategic marketing Module Number: WEC-MBA-10-0506 Assignment Title:
Premium Marketing
References 9 Group Task Report 11 1.0 Introduction Emirates Airlines is one of the most excellent airline companies and the headquarters are located in Dubai. At the beginning of the foundation‚ Emirates Airlines just lease a Boeing 737 and an airbus A300B4 with the development of the policy. The company expansion constantly and benefit a lot after three years. In 2003‚ the Paris Airshow‚ Emirates Airlines announce that they have bought 71 new passenger planes and the total value are 19 billion
Premium United Arab Emirates Emirates