Contents 1.Introduction 1 2.Company background 1 3.Business Strategy 1 4.Stakeholder Analysis 3 5.Environmental and Organization Audit 5 6. Strategic positioning for SIA 8 7. An ability to think strategically for SIA 10 BCG’s growth / share matrix 11 8.Strategic plan for SIA 12 9.Conclusion 14 10.References 14 1.Introduction This report will outline Singapore Airlines (SIA) business’ environment to aid in its future strategy formulation and planning. Firstly‚ this report
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Financial benefits d. None of the above 2. It is important to develop mission statement for: a. Allocating organizational resources b. Provide useful criteria c. Company creed d. Customer orientation 3. The five forces model was developed by : a. Airbus b. Karin Larsson c. Michael E.Porter d. Boeing 4. How many elements are involve in developing in an organizational strategy: a. Six b. Two c. Four d. Nine 5. The three important steps in SWOT analysis are: a. Identification‚ Conclusion‚ Translation
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benefits d. None of the above 2. It is important to develop mission statement for: a. Allocating organizational resources b. Provide useful criteria c. Company creed d. Customer orientation 3. The five forces model was developed by : a. Airbus b. Karin Larsson c. Michael E.Porter d. Boeing 4. How many elements are involve in developing in an organizational strategy: a. Six b. Two c. Four d. Nine 5. The three important steps in SWOT analysis are: a. Identification‚ Conclusion
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1) Executive Summary From this report‚ we will discover the marketing plan of the airlines company. Firstly‚ we will state the objective of the china airlines company‚ and how we analysis the internal & external environment of the company. Furthermore‚ we will find out the marketing objective and the possible marketing strategy available for china southern airlines. Moreover‚ marketing mix and the extended marketing mix will be analyzed on china southern airlines. In the end‚ we will briefly
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4 6.Porter’s value chain 5 7.Stakeholders Mapping 6 8.Ansoff Matrix 7 9.BCG Matrix 7 10.Strategy position and selected strategy 8 11.Conclusion 11 12.Appendices
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2013. Airbus shows an OPM of 4.4% in 2013 which is above 2012 which was 3.7%. This is due to the increase in the revenues by 4.9% in 2013. Boeing shows a better low cost operating system than Airbus with an OPM of 7.6% against 4.4%. This has happened
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BCG Matrix Explained: How to Use and Create your BCG Matrix The BCG Matrix is also known as BCG Growth Share Matrix. The BCG Matrix tool and chart (originally developed by the Boston Consulting Group company) are used for developing marketing strategies and performing marketing analysis related to planning and analysis of portfolio of products and services (market offering). The portfolio of market offering analyzed with the BCG Matrix Tools is generally portfolio of products and services offered
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Now‚ Boeing is facing a very strong competition with Airbus due to increase of market share of Airbus in the market. In order to gain back its brand loyalty and market share‚ Boeing must react and respond to the competition. Although no one can prove that Airbus is doing the business in an unethical ways‚ but we must admit that competition between Boeing and Airbus is getting strong. Of cause we cannot said that Boeing will act unethically to compete‚ but most probably‚ Boeing will rearrange their
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Group (B.C.G) Matrix Although the BCG matrix enables us to assess the value of sales for each product or service‚ it is largely limited and therefore critiqued in academia. Davidson (2007?) describes how “the BCG matrix defines future profitability solely in terms of high market growth and high market share” without exploring other factors. The popularity of this model may therefore result from its “conceptual simplicity”. Davidson expresses how “the BCG model picks business winners” however
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The Strategies applied by Emirates airlines This report talks about Emirates Airlines. The first part of the report concentrates on the sales and profit trends‚ the market share and provides in depth knowledge about company’s market environment and its competition . It then explains the various marketing strategies and the company’s marketing mix. Finally this report talks about the company’s current position with the help of various matrixes. Introduction The journey of Emirates started
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