1.0 INTRODUCTION Strategic Management is an essential component in the view of completing the BA Honours in BUSINESS ENTERPRISE. The assignment will be dealing with the strategies and difficulties that exist at the Air Mauritius‚ the national airline of Mauritius. To identify the root causes of the difficulties being faced at Air Mauritius‚ a strategic audit need to be carried out so possible strategic options could be proposed and utilised. However‚ information has been obtained only from
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LCC Value Chain Aircraft fleet Cost Leadership Using the same Airbus A320-‐200 -‐ Lower cost in terms of buying large scale -‐ Low maintenance cost -‐ Efficient fuel consumption Secondary airport -‐ Low slot fee Differentiation Route Planning Rapid expand route selection -‐ In Domestic &
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Air Asia A. Introduction 1. Objective and scope This paper will analyze the internal and external environment of Air Asia and will look into how it uses Management Information System ( MIS )‚ specifically its online reservation system to gain competitive advantage. And also discuss why and how important is MIS to Air Asia in running its business. 2. The Important of MIS Low Cost Carriers (LCC) business model is based on no frills service. This means that cost savings is a critical success factor
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IndiGo Airlines The aviation sector is one of the major economic drivers for prosperity‚ development and employment in a country. The rapidly expanding aviation sector in India handles about 2.5 billion passengers across the world in a year. Currently‚ India is the ninth largest civil aviation market in the world. India is expected to be amongst the top five nations in the world in the next 10 years. But the Indian Aviation industry has been going through a turbulent phase over the past several
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2. SWOT Analysis 2.1 Strengths 1) Focus on point-to-point service. This service provides more direct nonstop flights that can minimize delays and total trip time. 2) Low operating costs - Use a single type of aircraft (Boeing 737) that makes scheduling‚ operations‚ maintenance‚ and training more simplified. - Outfit the fleet with fuel-saving‚ performance-enhancing blended winglet that extend flight range‚ save fuel‚ and reduce engine maintenance costs and takeoff noise. - Fuel cost saving
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Singapore and Los Angeles‚ and Newark with the fuel efficient ultra-long-range Airbus-350s in 2018; its new First Class and Business Class designs launched on its next batch of 5 A380 superjumbos in 2017. In 2013‚ SIA made a strategic decision to cut long haul direct flights to New York & Los Angeles after high fuel charges and weak passenger load factor (PLF) made these destinations commercially unviable. Whilst the Airbus-380s‚ world’s biggest passenger jet is pivotal in serving flights to major
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International Strategic Management 1. Legislation and regulatory rules in the industry Bilateral air service agreements remain the primary vehicles for liberalizing international air transport services. In the past 15 years more than 157 “open skies” agreements have been concluded between 96 states‚ the US being one of the states in 82 of the cases. Along with the continuing liberalization of air transport regulation‚ the protection and improvement of airline passenger rights has gained
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The Strategic Analysis of Air Asia‚ can be done with the help of Michael Porter’s five forces. It describes the internal affection of the industry with elaborating competitive rivalry amongst the firms in the industry to the bargaining power of customers and suppliers. It also explains the threats of new entrants and already existing firms. Aforementioned‚ Air Asia has been assessed with all these five forces. Competitive Rivalry The demand function for air travel is affected by price‚ income‚
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Conduct an analysis for your business. Part 2B Strategic Positioning and SWOT analysis. Force: Threat of Entrants Airline Industry - South West Airlines 1) Break even Point: How many products do you need to sell to break-even. The more you need to sell to breakeven the lower the threat of entrants. A medium number of airline tickets need to be sold to breakeven. It may not be an extremely high number as the costs associated with business can be reduced by leasing rather then buying
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international passengers‚ up 65.7 per cent in the previous corresponding month. Jetstar’s domestic and international network is supported by an existing narrow-body fleet of 26 A320s and the future introduction of an initial three Airbus A321s. The airline currently operates six Airbus A330-200s serving eight international long-haul markets to Asia and the Asia Pacific. Jetstar has made no secret of its intentions to
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