Cathay Pacific’s Value Chain Operations Cathay Pacific believes that their business is selling experience to the passengers. The emotional bonding with the passengers is the key to building loyalty and one of the major factors that encourage the customers to repurchase the airline products. The biggest difference of Cathay Pacific to its competitors is its people. The employees at Cathay Pacific are the ones who bridge the gap between product development and customer expectation. The passengers
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Bibliography: Airbus (2007) Aircraft Families. Retrieved from www.airbus.com/en/aircraftfamilies/ Airbus‚ GMF (2006) Global Market Forecast 2006-2025 Ansoff (2007) Ansoff’s Matrix-Planning for Growth. Retrieved from www.marketingteacher.com/Lessons/lesson_ansoff.htm Baseler‚ Randy (May 2005) Baseler‚ Randy (June
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New Support Strategy Values Customer Service Airbus is building a new support strategy where customers pay for a significant portion of purchased services with data collected during operations. In a press briefing last December at the aircraft manufacturer’s headquarters in Toulouse‚ France‚ executives from Airbus’s customer services team explained that rather than becoming a standalone business unit‚ integrated customer support can help make Airbus airplanes more attractive. In addition‚ they outlined
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com/ms/en_US/pdf/yearly_summary/ys_welcome_inside_2012.pdf. Pardeep‚G. (2012). Operations Strategies‚ Their alignment With Corporate & Business Level Strategies‚ Tradeoffs‚ Process & Technology Of IKEA. Available: http://www.slideshare.net/GaganSharma3/ikea-operational-startegies. VanGilder‚S. (2014). Manufacturing IKEA Style. Available: http://www.surfaceandpanel.com/articles/cool/manufacturing-ikea-style. Lu‚C. (2014). IKEA’s Inventory Management Strategy: How Does IKEA Do It?. Available: http://blog.tradegecko.com/ikeas-inventory-management-strategy-ikea/
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its commitment to the environment. * Airbus is leading the way toward a more sustainable aviation sector‚ optimising the essential role that air transport has in the modern economy with need to address climate change. Vision: From the beginning‚ the company has adhered to its philosophy of increasing the number of passengers (or amount of freight) per flight‚ while reducing overall energy consumption and perceived noise. With this goal in mind‚ Airbus has contributed significantly to the aviation
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Boeing/Airbus Case Write Up Competition in the Commercial Aircraft Business With only a few large companies across the globe (Boeing‚ MD‚ and Airbus)‚ the commercial aircraft industry essentially exhibits the qualities of an oligopolistic competition with intense rivalry. Here is an analysis of competition in the commercial aircraft business using Porter’s Five Forces. Figure 1: Porter’s Five Forces Applied to Aircraft Industry Barrier to entry: - High barriers to entry‚ to a certain
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competition and also to respond to development in their operating environment‚like Samsung for example who has been badly hit by the global economic downturn so it has to make changes to effectively respond to the global recession‚evidently the company startegy has had to change from high-tech competion to controlling cash flow and profitability. Samsung announced a major restructuring consolidating business operations into two operating divisions ‚one focused on consumer products(televisions‚cellphones
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Chapter 1 Related Theory Discussion 1.1 Brand: The American Marketing Association defines a brand as a "Name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller ’s good or service as distinct from those of other sellers." A brand can take many forms‚ including a name‚ sign‚ symbol‚ color combination or slogan. For example‚ Coca Cola is the name of a brand make by a particular company. 1.2 Local brand: A local brand is a brand that is sold and marketed (distributed and
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as an organization. The article shows that the main subject is about the arrival of airbus 380 (the giant of the skies) and about its supplies to the organization. After the arrival of airbus 380‚ the airways such as Emirates‚ especially Qantas which is one of the biggest customers of Boeing airbus industry‚ Malaysia Airlines‚ Etihad Airways and Singapore Airways have started to replace their airbuses with airbus 380 (The giant of the skies). (p.117-119‚ Principles of Marketing).
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In today’s world the Prisoners’ Dilemma is a common phenomenon in business‚ politics and in social life as well. This paper will analyze a real life example. It will describe the airplane manufacturing industry and their two giant manufacturers: Airbus and Boeing. The two companies find themselves in a business environment where both parties take the others decision into consideration and act in respect of those. The companies can have two choices: to cooperate with each other for higher prices
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