Influence of Recent Economic Trends The Boeing company (Boeing) has done a good job of keeping sales and market share high through the recent economic downturn. Much of this has been due to the increase of demand in air travel internationally. In 2011‚ about 50% of Boeing’s revenues came from international markets (Boeing‚ 2011). Countries like China and India have a growing middle class‚ with greater opportunity for travel. With this greater demand for travel opportunities in these areas‚ new
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PESTEL analysis Motivation of method It is of great importance to make an analysis of the environment in which an organisation operates in order to develop and implement a suitable‚ successful strategy for the company. According to Johnson‚ Scholes and Whittington (2008) the business environment of a company is an important issue determining its survival and success. There are several layers of this business environment – the macro environment‚ the industry or sector layer‚ the layer with competitors
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“People working together as a global enterprise for aerospace industry leadership” Introduction Boeing is the world’s largest aerospace company and leading manufacturer of commercial jetliners and defence‚ space and security systems. A top U.S. exporter‚ the company supports airlines and U.S. and allied government customers in 150 countries. Boeing products and tailored services include commercial and military aircraft‚ satellites‚ weapons‚ electronic and defence systems‚ launch systems‚ advanced
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enormously on the airline market and severely affected all players. Subsequently‚ regional passenger transport declined at an astounding rate. In addition to these catastrophic events‚ strategies being pursued by other players‚ particularly Boeing and Airbus‚ before and immediately following 9/11‚ had also changed the competitive environment and had made it increasingly difficult for the smaller players such as Regional Aircraft‚ Fokker and Bombardier to compete effectively against the bigger players
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New Support Strategy Values Customer Service Airbus is building a new support strategy where customers pay for a significant portion of purchased services with data collected during operations. In a press briefing last December at the aircraft manufacturer’s headquarters in Toulouse‚ France‚ executives from Airbus’s customer services team explained that rather than becoming a standalone business unit‚ integrated customer support can help make Airbus airplanes more attractive. In addition‚ they outlined
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environmental‚ technological‚ economical‚ social‚ political‚ cultural‚ demographical‚ regulatory‚ general competitive and legal. There are many different models for an external analyses one of them called PESTEL model it involved political‚ economical‚ social‚ environmental and legal factors. The PESTEL model illustrates is most important factors‚ which are relevant for a Media company like TMF. TMF is based in the Netherlands due to the analysis is mainly about the external factors in the Netherlands
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Another force is power of suppliers. Power of the suppliers is important as it will affect the industry. In airline industry‚ the power of suppliers is quite high since there are only two major suppliers which are Airbus and Boeing hence there are not many choices to airline industry. Nevertheless‚ the global economic crisis has limited the new entrant and also reducing the upgrade of planes in the immediate future. However‚ both suppliers provide almost same standard aircraft and hence the switching
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and his creative product innovations.” (Gupta and Prinzinger 2013). This paper will analyse the external environment‚ using the PESTEL model. The external environment incorporates all the factors that a company has no influence over and is only able to adapt to these changes; studying and adapting to these factors are essential for a business to survive. 2. The PESTEL analysis includes 6 sections: a. Political: Being a multi-national‚ Apple is strongly affected by political factors. Political
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Within the United States‚ there is only one major aircraft manufacturerBoeing. Its only domestic rival‚ McDonnell Douglass‚ was swallowed up by the maker of 747s in 1997. However‚ buying McDonnell Douglass didn’t take out the competitionEurope’s Airbus Industries has been steadily gaining market share in recent years and now ranks as the number-one aircraft manufacturer in the world. Other companies manufacture aircraft partsGE manufactures engines and Raytheon makes radar systemsbut nearly
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International Journal of Business and Management; Vol. 7‚ No. 24; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Developing a Multi-Criteria Decision Making Model for PESTEL Analysis İhsan Yüksel1 1 Department of Business Management ‚ Kırıkkale University‚ Kırıkkale‚ Turkey Correspondence: İhsan Yüksel‚ Department of Business Management‚ Kırıkkale University‚ 7140 Kırıkkale‚ Turkey. Tel: 90-318-3573860. E-mail: yuksel@kku.edu.tr Received:
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