1 Marketing Plan Sample Félina FLAM Maxime FONTAINE Anne ULRICH 2 Company profile - AIRBUS • Founded in 1970 • Headquarter in Toulouse • One of the world‘s leading manufacturer of aircrafts • Subsidiary of EADS‚ a European airspace company 1 Marketing Plan - Agenda 1. Strategic analysis 2. Achievable Marketing Objectives for 2010 3. Yearly Action Plan & Marketing Budget 4. Control Procedures & Criteria of Success 2 Marketing Plan - Agenda 1. Strategic analysis 2
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Airbus versus Boeing: When is Intervention Not Intervention? 1. Where do you stand? Do you think the EU subsidies and soft loans to Airbus are fair? Why or why not? What advantages does Airbus gain from free financial support from the EU governments? Are complaints about the EU government intervention fair in light of Europe’s long history of democratic socialism? I think that the subsidies and soft loans provided to Airbus are unfair and provide them with an unfair competitive advantage
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INDEX 1. INTRODUCTION 2. OBJECTIVE 3. SPECIFICATION 4. CAPABILITY 5. OPERATIONAL FLEXIBILITY 6. STATE OF ART TECHNOLOGY 7. SUMMARY 8. REFFERENCE INTRODUCTION The Airbus A400M Atlas is a multi-national four-engine turboprop military transport aircraft. It was designed by Airbus as tactical with start epic capabilities. The aircraft’s maiden flight‚ originally planned for 2008‚ took place on 11 December 2009 from Seville‚ Spain. A total of 174 A400M aircraft have been ordered
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Political / Legal Factors Political environment consists of various factors related to public affairs and their effect on the business organization. Indian government auto policy focused at promoting an integrated‚ phased and particular conducive growth of the Indian automotive industry. It allowed automatic approval for foreign equity investment up to 100 per cent and there is no minimum. Political climate in a various countries producing and buying automobiles depends on policies on import‚ export
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Airbus A3XX case study Group E10‚ MBA 2011 Airbus A3XX case study‚ Group E10 Airbus objectives Both Airbus and Boeing‚ as well as industry experts expected worldwide passenger traffic to grow at an average annual growth rate of 4.8-4.9% for the next 20 years (up until 2019). Given that the traffic was expected to almost triple in volume‚ both manufacturers expected a significant increase in aircraft sales‚ although their views on the market structure were different. Airbus expected hub-to-hub
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Simplified Valuation Analysis for the Airbus A3XX Key Assumptions as of 2008 Price per Plane Number of Planes Operating Margin $225 40 17.5% Discount Rate Assumptions (a) Risk-free Rate 6.0% 10-year US Treasury yield (p. 8) Asset Beta 0.84 Risk Premium 6.0% Discount Rate 11.0% in millions General Assumptions as of 2000 Inflation Rate 2.0% Tax Rate 38.0% Results from the Model NPV = After-tax IRR = Pre-tax IRR = # planes sold by 2019 Capacity Constraint Violated? Required Investment as of 2000
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CHAPTER THREE THE POLITICAL AND LEGAL ENVIRONMENTS FACING BUSINESS OBJECTIVES • To discuss the different goals and functions of political systems • To profile trends in the emergence and diffusion of political systems • To identify the idea of political risk and approaches to managing it • To understand how different political and legal systems affect the conduct of business • To profile trends in the evolution and diffusion of legal systems • To examine the major legal issues facing
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A to Z - Abbreviations & Acronyms http://www.chipsplace.com/helpful/Airbus/A%20to%20Z.htm#Abbreviations A to Z - Abbreviations & Acronyms (complete list found in back of PH) The really short list of Airbus acronyms and abbreviations: (before you get to it try to figure out what THS is) α – Stands for ALPHA as in α PROT. Refers to Angle of Attack. ACM – Air Cycle Machine ACP – Audio Control Panel‚ allows pilot to select which radios or interphones to listen to. ADIRS - Air Data Inertial Reference
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The critical concern Political environment has a very important impact on every business operation no matter what its size‚ its area of operation. Whether the company is domestic‚ national‚ international‚ large or small political factors of the country it is located in will have an impact on it. And the most crucial & unavoidable realities of international business are that both host and home governments are integral partners. Reflected in its policies and attitudes toward business are a governments
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manufacturer’s orders. 5. Competitive Rivalry: High. Boeing and Airbus compete intensely in the large passenger jet aircraft market. Boeing was the market leader for many decades‚ but recently Airbus has challenged its position. Since industry growth is slow‚ both companies fight for market share. Issues the 787 will address: Bargaining power of the airlines that place huge orders and the competitive rivalry between Boeing and Airbus have the largest impact on profitability in the aircraft industry
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