Boeing versus Airbus 1. Do you believe Airbus could have become a viable competitor without subsidies? Given the competitive dynamics in the commercial aircraft industry‚ it is not likely that Airbus could have become a viable competitor without subsidies. These dynamics include investment costs in the billions for research and development of a new airliner‚ long break-even times‚ significant experience curve on the manufacturing side‚ and the highly volatile demand for aircraft. Due
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Competition In recent history‚ the global aircraft manufacturing and assembly has been controlled by two companies. The first of these companies‚ Boeing‚ was founded in 1916 in the Northwest United States and still survives today. Their direct competition‚ Airbus‚ was created in 1970 and by 1981‚ was controlled by France‚ Germany‚ Spain and Britain with support from the European Union. Today‚ many issues plague these two companies as they struggle to maintain their market control as regulations become tougher
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Porter’s Five Forces Analysis of the Automobile Industry Porter’s Five Forces‚ also known as P5F‚ is a way of examining the attractiveness of an industry. It does so by looking at five forces which act on that industry. These forces are determinants of that industry’s profitability. The 5 forces are: 1. The threat of new entrants In the auto manufacturing industry‚ this is generally a very low threat. Factors to examine for this threat include all barriers to entry such as upfront capital requirements
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aIRBUS AND bOEING: a cOMPARISON by Jeffrey Everette Hardee A Paper Presented in Partial Fulfillment of the Requirements for PUP 598 - Air Transportation and Regulation ARIZONA STATE UNIVERSITY September 2004 It may be argued that the next major challenge in the business of air transportation‚ beyond the invention of heavier-than-air flight and jet-powered planes‚ is the worldwide separation of the market between two mega-corporations. Airbus and Boeing currently dominate about 90%
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Airbus is one of the world’s leading manufacturers of commercial jetliners and military air lifters. Airbus established in 1970‚ introduced the first wide-bodied twin engine aircraft. Airbus is recognized for its innovative design and technology‚ which offers fuel saving and maintenance advantages over its competitors. Airbus employees over 55‚000 people at sixteen sites in four European countries: Germany‚ France‚ The United Kingdom‚ and Spain. This paper contains information external
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The idea of a jumbo airliner being capable of seating over 500 people almost seemed unreal. That is‚ until Airbus came along. This idea for the jumbo plane started as a joint venture with Boeing‚ but after it started Boeing backed out because of high costs and speculation of demand. Airbus pushed along and in 1999‚ they completed to rough draft of this plane. The problem with this plane that was obvious was first the overall cost of the plane. It was estimated to cost about 13 billion to launch.
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With the results of your Five Forces analysis in mind‚ consider Boeing’s decision to introduce the 787 Dreamliner aircraft. What issues raised by your Five Forces analysis do you think the 787 will address? What will it not address? To answer this question I will briefly lay out some key findings from my Five Forces analysis below: 1. Threat of New Entrance: Low. It is not easy for new companies to enter the market of manufacturing large commercial aircraft. The need to invest large
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Airbus vs. Boeing Case Analysis What would be the value of a new VLCT to both companies? In order to value the market for VLCT‚ we constructed a financial model using minimal assumptions and no outside data (See Exhibit 1). In terms of the qualitative benefits for both: * Monopoly status on VLCT market * Douglas eliminated as competition * Significantly raise barriers for new industry entrants MAJOR ASSUMPTION: This evaluation of VLCT based on each company developing the aircraft
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could pose as a strategic opportunity for Airbus which it could utilize to build a competitive advantage combined with its technological resources and capabilities. However‚ its assumptions of a drastic increase in VLAs demanded in next 20 years along with its ability to satisfy most of this are too optimistic. Provided that these assumptions (inc. breakeven points‚ initial order requirements) are normalized‚ A3XX is a project worthy to pursue for Airbus in order to exploit a neglected spot on the
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Project Economics/ Feasibility The demand for very large aircraft (VLA) which is forecasted to be around 1550 planes including passenger jumbo jets and freight carriers in the next 20 year period provides an opportunity for Airbus to capture this market with its A3XX. The cash flow and commercial viability is analysed below. Discount Rate: 6% + 0.84*6 = 11.04% Growth Rate: 2% = inflation Tax Rate = 38% Year Units Sold Free Cash Flow PV of Cash Flow 2001 0 $ -682.00 $ -682.00 2002 0 $ -1
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