Executive Summary Southwest Airlines has been a strong growth company over the last 35 years. Using its low-cost‚ passenger friendly‚ point-to-point operational strategy‚ Southwest has been able to sustain considerable growth year after year and remain profitable for 33 straight years. While Southwest has gained market share in recent years‚ legacy carriers have struggled due to depressed market conditions. The entire airline industry has endured expensive labor contracts‚ soaring energy costs and
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Eastern Airlines Facing Bankruptcy In 1986‚ Eastern Airlines was in desperate trouble. The fourth quarter of 1985 had shown a $67.4 million loss‚ and financially experts had told Frank Borman‚ president and chief executive officer‚ that the airline had three choices: 1) a 20 percent pay cut for all union and noncontract employees. 2) Filing for Chapter 11 (bankruptcy) or 3) Selling the airline. On February 23‚ 1986‚ Eastern’s board of directors met to decide the
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MALAYSIA AIRLINE SYSTEM (MAS) Corporate Information Historical evolution Malaysia Airlines had its humble beginning in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the government of the Colonial Straits Settlement to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947‚ MAL
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INTRODUCTION PT. Garuda Indonesia (Garuda) is the oldest flight company in Indonesia and owned by the government. In 2010‚ in its 60th anniversary-an age that should enter or in mature position- it showed more losses than profit (like shown in the 5 consecutive years of financial statement). In 2006 under the new leader of Emirsyah Satar Garuda started to change its strategy to make profit. The new strategies include synergize all operation level and embedded one new value‚ which is team work‚
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Emirates airline Reputation:- Emirates airline has a good reputation among its costumers especially in corporate sector. Emirates frequent flyers (regular) passengers are in hundreds of thousands. Emirates airline has won more than 500 awards in recent years for good services and different categories. Facilitating the customers:- Emirates airline has different frequent flyer programs. Ground services are improving day by day.at Dubai and different international airports lounge facility is
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F . WARREN MCFARLAN Tale of Two Airlines in The Network Age: Or Why The Spirit of King George III Is Alive and Well! As Professor Roger McPherson’s wait to go through the security process a second time dragged on into its third hour on this Spring day in 2002‚ (all passengers had to be rescreened upon the discovery that one of the airport screening machines was unplugged) he was reminded of another delayed business trip and the role that information technology played in the story. At 5:30pm
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Delta plans to add more than 400 kiosks and enhance functionality to include international check-in and fee collection. With this change‚ Delta will offer customers more than 800 kiosks in airports nationwide. Airports such as Northwest and Delta airlines are now finding that the self-service kiosk is a valuable tool in the reduction of queues. But while the kiosk technology has been around for some time‚ it has still taken the industry a lot of coaxing to make passengers comfortable with the technology
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Situation Analysis Since day one‚ Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas‚ Southwest implemented a low cost‚ low fare‚ no frills strategy that proved successful. As they have grown‚ more plans have been put into practice‚ such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful‚ as Southwest is the only airline to have maintained a profit in the recent
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also be bias 2. Who are their main competitors? Qantas main competitor would be other well known Australian Airlines such as Virgin Airlines‚ Regional Express‚ JetStar‚ etc. 3. Identify‚ explain and outline what type of information each secondary data source could provide. (select no more than 3 specific sources). Secondary data includes things such as Government data‚ airline magazines and reported interviews. Firstly‚ secondary data from government sources provide an extremely rich pool
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