Metropolitan University Turkish Airlines Marketing Plan (Portfolio) Summer/Winter 2010/11 UK By Nikola Georgiev Student ID: 07059973 CA3002C Aviation Commercial Planning and Marketing Tutor: Nicholas Coleman London Metropolitan University Table of Contents: 1. Introduction 2. Business Strategy 2.1. Airline Overview 2.2. Existing Market 2.3. Competitors Overview and Situation analysis 2.4. The Competitors 2.4.1. British Airways 2.4.2. Pegasus Airlines 2.4.3. Easyjet 2.4.4. Competitors
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Porter’s Five Forces Strategy Skills Team FME www.free-management-ebooks.com ISBN 978-1-62620-999-2 Copyright Notice © www.free-management-ebooks.com 2013. All Rights Reserved ISBN 978-1-62620-999-2 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties‚ and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy‚ forward‚ or transfer this publication or any part of
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A problem emerged in the National Football League when a punter punted a football that “hanged” in the air a little too long. A punt is when a punter of the football team kicks the football to the other team on fourth down to give the team a good field position (Oriard‚ 2016). On November 13‚ 1977‚ Oakland Raiders’ punter Ray Guy punted the football numerous times and the football were just “ hanging” in the air a little too long (Wilkening‚ 2013). The “hang time” on the punts prompted the National
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a common mode of transportation to get fastest way to reach your destination. In the Philippines‚ a third world country‚ have a numerous airlines providing air travel service. Ensure the passenger safety which include in the ticket we had paid off. Aviations safety tackles all preventive measure in danger or risk inboard or even inside the airport. The airline must ensure it to the passengers‚ in order to gain profit and loyalty from them. In early years of aviation industry in the Philippines‚ many
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3.2. COMPETITION & SUPPLIERS To explore the competitive situation of the gaming industry‚ the framework of Porter 5 Forces proposed by Michael Porter (Porter‚ 2001) will be utilized. Each forces decides the competitive intensity and attractiveness of a market‚ and by that identify where the potential and profit lies for EA.. (1)The rivalry between existing competitors in the industry of gaming is extremely high‚ as there are countless of competitors. Analysts predicts (Newzoo‚ 2017)‚ that the competition
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FIVE FORCES ANALYSIS WORKSHEET Exhibit III-1 Five Forces Affecting Industry Structure ENTRY BARRIERS Economies of scale Proprietary product differences Brand identity Switching costs Capital requirements Access to distribution Absolute cost advantages Proprietary learning curve Access to necessary inputs Proprietary low-cost product design Government policy and international treaties Expected retaliation RIVALRY DETERMINANTS Industry Growth Fixed (or storage) costs/value-added Intermittent overcapacity
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SWOT ANALYSIS The SWOT analysis is an assessment of the organization’s internal resources and abilities and the external environment’s opportunities and threats. In order to identify a strategic niche that the organization might exploit‚ it is needed to analyze the SWOT of Garuda Indonesia. 1. STRENGTH Internally‚ Garuda Indonesia has some strength‚ such as: Good services‚ it was proved by three awards that have been received. ICSA Award in 2001 (Indonesian Customer Satisfaction Award) in the
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Continental Airlines Memo To: Lawrence Kellner From: Date: Re: The purpose of this memorandum is to address the profitability issues at Continental Airlines and to estimate the costs for 2009 to forecast the future outlook of the company. To address these issues‚ I used regression analysis to observe what effect the 11% reduction in flying capacity would have on the firm’s future operating costs. I also used the results from the regression analysis to verify the costs that‚ if reduced
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1. I have faithfully served in the Air Force for the past 14 years and 10 months. The first four years of my career were as a 1C8X1‚ Ground Radar Technician‚ at the 3rd Combat Communications Group at Tinker AFB. Due to force shaping of the 1C8X1 career field‚ I retrained to become a 3D1X4‚ Spectrum Operations‚ in 2005. Since becoming a Spectrum Manager I have successfully served at three different assignments; Randolph AFB‚ Cannon AFB‚ and Robins AFB. Over the course of my career‚ I have been
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Delta Airlines Property‚ Plant‚ and Equipment Delta Company was formed in 1924 but later changed its name in 1928 to Delta Airlines. Initially‚ the company started operating as a pesticide spraying firm‚ but when it gained more clients‚ it changed its course of operation to include other services. The firm moved their headquarters to Atlanta in 1941. The firm is the third largest airline company in U.S with several airline companies. The firm is the only American-owned airline company that offers
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