Management Information Systems Assignment 2- JetBlue Turbulence Individual Case Study/Synopsis Date: 1/31/11 JetBlue Airways was created with the primary purpose to provide low cost American flights with “top-notch customer service” at budget prices. On the stormy day of February 14‚ 2007‚ their airline service was tested to the extreme. JetBlue initially serviced passengers between New York and Florida and then expanded rapidly. By the end of 2006‚ the airline had 500 flights operating in 50 different
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Our operating principle is: “Happy enthusiastic employees create happy enthusiastic customers” This plan is prepared to obtain financing for the initial launch of this concept. The financing is required to begin work on: * Kitchen and braai area design; * Architectural plans; * Site selection; * Equipment purchases and * To cover expenses in the first year of business. The financing will allow Khetho’s to successfully open and maintain operations through one year. The
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BUSINESS PLAN EXECUTIVE SUMMARY • Events by E • Events by E will be located in Minneapolis‚ MN. • Events by E will establish itself as a personalized event planner that will always strive to make each event high end‚ without compromising its commitment to environmental preservation. • Events by E is a company that will design and coordinate special events. These events may be weddings‚ banquets‚ corporate events‚ or any other type of event the client can imagine. The company will serve
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2 2.1 Macro Industry Overview 3 2.2 Micro Industry Overview 4 3. Business Overview 5 3.1 Product Offerings 6 3.2 Service Offerings 7 4. Market Research 7 4.1 Customers 7 4.2 Competition 10 5. Marketing Plan 12 5.1 Marketing Strategy 12 5.2 Pricing 12 5.3 Advertising and Promotion
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industry have been shrinking for decades. Low Cost Carriers (LCCs) such as JetBlue and Southeast have made inroads to Delta’s Florida market which stands for 30% of Delta’s revenues. After 911 Attacks‚ the demand decreased. DeltaExpress‚ Delta’s low-cost subsidiary‚ is launched to respond LCCs threat but it is not as successful as it was thought it would be. Delta’s current Strategy: Delta mainline is a legacy airline and competes utilizing its low price and productivity. DeltaExpress tries to
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a perfect venue and complete consulting services for weddings‚ receptions‚ corporate parties‚ stage shows‚ fashion shows‚ etc. We have dedicated professionals with many years of experience on event management . Golden Moments is not only in the business of event management‚ it also provides a personal big and fully air-conditioned community hall for the events. Golden Moments is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the
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Angelina Nilssen Teen Life Center For our business project‚ we decided to create an environment in which teenagers‚ our main clients‚ can rise to their maximum potential. We will be running a human resource/retail business. As our slogan “Get more out of life with Teen Life Center” suggests‚ we will provide teenagers with resources for life. They will have the opportunity to get help on homework‚ have a place to gather with fellow students for study sessions‚ and will be able to attend stress
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JOLLIBEE PHILIPPINES BUSINESS PLAN Evelyn A. Gaspar BSBA – IV AM Description of Business Jollibee is a well-known fast-food restaurant in the Philippines offering food great tasting and great value food. It has attained success from its humble beginnings. In 1975‚ Tony tan Caktiong‚ the founder of Jollibee and his family opened up a Magnolia ice cream parlor in Cubao‚ Quezon City. Sometime in 1978‚ Caktiong and his brothersand sisters engaged the services of a management consultant‚ Manuel
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Small Business Plan Name of the business: Ripe and Ready Fruit & Veg Location: Main Street‚ Blacktown Legal structure: Private Company Industry Type: Tertiary Industry Part A: Operations 1. Description of goods sold Goods are items which can be seen or touched. The primary goods which are sold by Ripe and Ready Fruit & Veg are fruit and vegetables to satisfy the needs and wants of consumers. Fruit and vegetables are the goods which are sold by Ripe and Ready Fruit & Veg and
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My business plan . Business Objectives Objectives give the business a clearly defined target. These are plans which can then be made to achieve these targets. This can motivate the employees. It also enables the business to measure the progress towards their stated aims. Business aims Businesses usually use aims in order to make their business a success. Aims are the targets that a particular business has set and will try to achieve these within a set amount of time. The most effective
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