volatility in crude oil prices. Presently Delta Airline is over dependent on the North American markets‚ which had experienced a major hit during the recession in 2008. Mergers and Acquisitions and the alliances with airlines in the non US markets generates an opportunity for Delta to gain access to growing/emerging markets such as China and India and diversify its activities throughout the globe. Technological developments in the industry helps the airlines to save on fuel costs‚ as they can purchase
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ON KINGFISHER AIRLINES LTD. Overview of Airlines industry in India The aviation industry in India is one of those sectors that saw a constant pace of growth among the other industries in the world over the past many years. The open sky policy of the government has helped a lot of overseas players entering the aviation market in India. From then‚ it has only been growing in terms of players and the number of aircrafts. At present‚ private airlines account for
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consumers‚ but there is no single company that dominates that market to the point of setting the standards in terms of pricing. Markets with this type of condition normally have large numbers of sellers who are capable of meeting the needs of consumer market‚ and actively compete with one another for the business of those consumers. There are several advantages to the existence of a perfect competition situation within a given consumer market. One has to do with the options open to customers. With a
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“Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees.” Singapore Airlines’ Mission Statement The company has come a long way since its foundation in 1972 (Singapore Airlines [SIA]‚ 2014a). It grew from a regional airline to one of the most recognized carriers in the world. In 2006‚ with its icon‚ Singapore Girl‚ and its premium class offer‚ Singapore Airlines (SIA) became
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I. INTRODUCTION Emirates Airlines is an airline based in Dubai‚ United Arab Emirates with its main base in Dubai International Airport. It was established by the government of Dubai in the 25th of May 1985 with two leased aircrafts a Boeing 737-300 and an Airbus A300 operating its flights to Karachi‚ Mumbai and later Delhi. As of November 2007‚ Emirates Airlines has a fleet of more than 96 aircrafts that consists of 21 Airbus A330-series‚ 18 Airbus A340-series and 57 Boeing 777-series which makes
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Philippine Airlines I. Executive Summary Philippine Air Lines also known as PAL‚ is the flag carrier and national airline of the Philippines‚ headquartered in the Philippine National Bank Financial Center in Pasay City. Philippine Airlines maintains aircraft with the highest degree of airworthiness‚ reliability and presentability in the most cost-effective manner; and conduct and maintain safe‚ reliable and cost-effective flight. It continues to achieve on-time performance on all flights it operates
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on minimization of weaknesses of the enterprise and use of opportunities of the market of air transportation. Namely‚ strategic recommendation: to implement leader strategy in expenses (optimization of expenses and increase in number of the transported passengers) with the subsequent transition to realization of strategy of diversification and
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�� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a
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Southwest Airlines Case Study 1. Company Overview Southwest airlines began in 1967 as a low-cost‚ low-fare‚ customer-friendly air service shuttling passengers between San Antonio‚ Dallas and Houston‚ Texas. Founded by Rollin King and Herb Kelleher‚ Southwest moved from a small commuter transport of 18 round trip flights within Texas to a bustling market share leader providing more domestic flights than any other airline within the industry. Within two years of its first flight the airline was able
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Economic Profile: Airline Industry Introduction The airline industry provides services for passenger and cargo transport. Over the years the airline industry has faired fairly decent. That is‚ until the September 11 tragedy in 2001. From 1995 through 2000‚ the airline industry earned about $23 billion then lost about $35 billion from 2001 through 2005 (McCabe‚ R.‚ 2008). There are many factors that indicate the economic downfall of the airline industry after the September 11 incident. The purpose
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