based in Hong Kong‚ is an Asian commercial airline founded in 1946. The company offers passenger services and cargo services to 120 destinations world-wide (Cathay Pacific‚ 2010). Airline business has been noted to be the most competitive business in the world. Market executives should be competitive to cope with the challenges of this kind of business. Porter’s Five Forces model applied to the organization 1. Traditional Competitors Airline business is a challenging business. Highly
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Aviation Market in Europe 2014-20180280035The Aviation market in Europe includes the Airports and Airlines markets in the region. The market includes some legacy airlines such as Lufthansa and Ryanair and some of the world’s busiest airports such as London Heathrow and Paris Charles de Gaulle. The airports generate a large amount of revenue from both aeronautical and non-aeronautical sources. The Aviation market in Europe facilitates the growth of tourism and trade in the region. Covered in
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Notes for Airline Industry Analysis This is not an exhaustive analysis. We created it for guidance during our marking‚ but everyone’s paper was different. Executive Summary max 400 words; most important conclusions from the analysis. Make it persuasive. • Lose marks for not having an Executive summary 1. Industry Position Define the business/industry‚ what it does‚ how it does it Need to show a map of the airline flights. Second best is a description. WJ is N. America‚ Mexico
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N D R E C O R D Malaysia Airlines’ Corporate Vision and Service Quality Strategy Abdullah Mat Zaid Malaysia Airlines’ vision is to become “An Airline of Excellence”‚ offering the very best to its passengers in terms of safety‚ comfort‚ service and punctuality. This vision was amplified by our chairman in the company’s 20th anniversary commemorations in October 1992. The mission has been stated in three main thrusts as follows: (1) To make Malaysia Airlines one of the leading standard
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Introduction ! Despite adverse economic conditions in the recent past‚ the airline industry globally has proven to be resilient. After a short downturn‚ the industry recovered quickly and‚ in fact‚ grew moderately. From 2011 to 2031‚ annual air traffic is expected to increase at a compound annual growth rate (CAGR) of 5%‚ and reach about 13.8 billion revenue passenger kilometers (RPK). ! While the mainstay markets (Europe and North America) have not shown significant growth‚ and are not expected
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Module Leader: Dr Anne GrahamBy DuysalToguz -12235821Date Due: 09/01/2012Word Count: 2‚170 | Turkish Airlines | 4TRS680: Airline Management | Table of Contents 1. Introduction 2 2. Operational Characteristics 3 3. Financial Performance 4 4. Competitive Situation 5 5. Conclusion 6 6. Appendices 7 Appendix 1 – International comparisons of air travel related to GDP‚ 2004 8 Appendix 2- Industry Average International Traffic Vs. THY International Traffic 8 Appendix
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Current Market Outlook 2013 –2032 Current Market Outlook 2013 –2032 Outlook on a Page World regions Market growth rates World regions Market value: $4‚840 billion World economy (GDP) Delivery units Share of fleet 2012 to 2032 100% 3.2% 9% 13% 75% Number of airline passengers 2% 6% 50% 4.1% 25% Airline traffic (RPK) 70% 5.0% Cargo traffic (RTK) 0% 2012 Airplanes 20‚310 5.0% • Regional jets • Single aisle 2013
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1. Introduction Nowadays‚ in the context of very severe competition among companies‚ a good product is no longer a strong enough source of companies’ competitive advantage‚ though it is still necessary to remain competitive of companies in the market. Many companies have focused on reengineering or flattening their organization to reduce cost and increase profit but the overall results did not meet their expectation of profit. Therefore‚ more and more companies are accomplishing strategies to provide
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Market Segmentation Survey Abstract In the following paper we study the theory of market segmentation‚ the approaches to the profiling mechanisms to establish profit-maximizing segmentation‚ in order to keep on in a competitive market as the airline transportation is‚ after the liberalization. Also a short survey on the segmentation discrete choice modeling is made to bring the theory to the practice. Keywords: Market segmentation‚ airline transportation‚ discrete choice models. 1. Introduction
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Nations are rallying to reap economic benefits from this rising demand recognizing tourism’s inert potential (for those who are just starting to catch up) and acting upon it through promotional efforts for their respective countries to the international market. Tourism attracts tourists‚ who are essentially consumers‚ fortifying consumption in the country. Followed up with stronger funding funneled into tourism efforts‚ creative angles and promotional tools are witnessed left and right. This is all happening
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