"Airline segmentation" Essays and Research Papers

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    Southwest Airlines

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    The company I chose to research is Southwest airlines. It has been one of the most successful airlines in the US‚ and with very high customer service ratings. This is very impressive to attain by such a small company in a very tough industry. Southwest is able to achieve such levels by having a clear mission of providing low-fare travel using a point-to-point system and not having a hub-based system. The company operates in relatively shorter routes and only maintains one plane type‚ its famous Boing

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    Case 3-1: Southwest Airlines Corporation What is Southwest’s strategy? What is the bases on which Southwest builds its competitive advantage? Cost cutting SWAC uses a low-cost strategy. They had the lowest operating-cost structure in the domestic airline industry. Employee satisfaction Together with this strategy‚ they want to achieve customer satisfaction by employee satisfaction. They are famous for their customer and employee relationship. SWAC has been recognized by multiple organizations

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    Southwest Airlines

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    Southwest Airlines in 2008 - 2009: Analysis and Recommendations Analysis Performed By: American Consulting Group‚ LLC CEO: Michael A. Evans Table of Contents Letter of Appreciation to Gary Kelly‚ CEO ……………………………...3 Executive Summary ……………………………………………..........4 Appendix 1 ……………………………………………………………….10 Appendix 2 ……………………………………………………………….11 Appendix 3 ……………………………………………………………….12 Appendix 4 ……………………………………………………………….13 Appendix 5 ……………………………………………………………….15 Appendix

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    Southwest Airlines

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    Southwest Airlines Resources Tangible Resources Financial Resources - Southwest has always managed its cash well . In the financial year 2001 ‚ the airline had generated 64 ‚446 ‚773with an operating income of 821 ‚659 and a credit value very good Physical Resources - In all the cities it operates instead of having agents or computerized booking system Southwest has its reservation centre and vending machines at the airports . Previously Southwest only operated in cities near Texas ‚ but started

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    Malaysian Airline Swot

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    Author 2 Author 3 Publication/Conference Edition Document Type CPI Primary Subject CPI Secondary Subject Geographic Terms Malaysia Airline System Berhad SWOT Analysis Malaysia Airline System Berhad SWOT Analysis; Jan2008‚ p1‚ 8p Datamonitor NA NA NA NA Report Economics Transport; MAS ; ; Malaysia; Abstract A company profile of Malaysia Airline System Bhd‚ provider of airline and air cargo services‚ is presented. An overview of the company is given‚ along with key facts including contact information

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    HRM at American Airlines

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    examines the Human Resource Management system at American Airlines and its role in the airline’s past and continued success. The case takes us through a time line from 1980 to 1992 of the company; of how the growth of the company was followed by changes in the strategy‚ changes in the HR policies at different time and finally their effect and impact on the employees and the company as whole. Events 1. 1978: Deregulations of the airline industry. 2. 1980: AA’s growth plans called for ore planes

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    The Southwest Airlines Way

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    The following questions pertain to the Ten Southwest Practices for Building High Performance Relationships. With regard to questions 1 - 4 please explain what they mean to you within a service management focused organization. 1. "Lead with Credibility and Caring"? Many believe that leadership is related to an individual’s level or position within a company; many people refer to the leadership of an organization as embodying the individuals who hold executive positions. However‚ most executives

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    History of Indian Airlines

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    Brief History of Indian Airlines India’s chiefly domestic state-owned carrier‚ Indian Airlines Ltd.‚ flies passengers and cargo to 59 domestic and 16 international destinations. Its fleet numbered 52 aircraft in 2000. Indian Airlines has traditionally based its network around the four main hubs of Delhi‚ Mumbai (formerly Bombay)‚ Calcutta‚ and Chennai (formerly Madras). The airline carries about six million passengers a year and has a substantial freight operation. Origins The Air Corporations

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    Industry IT Survey Project For Southwest Airlines Prepared for Rick‚ Turley CIS600: Information Technology and Project Management Prepared by Amr‚ Mutlaq Colorado State University April‚ 17th‚ 2013 Overview Southwest Airlines Co is a major U.S airline and the world’s largest low-cost carrier‚ headquartered in Dallas‚ Texas. It was established in 1967 and adopted its current name in 1971. The airline has more than 46‚000 employees as of August 2012 and operates more than 3‚400

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    Company Background Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001‚ AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries‚ AirAsia continues to pave the way for low-cost aviation through our innovative solutions‚ efficient processes and a passionate approach to business. Together with our associate companies‚ AirAsia X‚ Thai AirAsia

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