Norwegian airlines started its operations in 1993 on a regional basis‚ however‚ only appeared on the market as a low-cost carrier on a small scale in 2002. The company is currently operating a mixt fleet of Boeing 787 and Boeing 737-800’s aircrafts. Now‚ Norwegian Airlines are holding eighteen destinations across Europe and USA. Norwegian Airlines succeeded to launch low-cost long haul flights from Gatwick to USA‚ and are currently awaiting AOC approval to launch flights from Ireland to US. This
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the Number One Airline in Asia by 2015. To deliver distinguished service to both business and leisure travellers who value Our Mission comfort and personalised service. With To be a Consistently Profitable Airline. Malaysian Hospitality in mind‚ at Malaysia Airlines‚ we make our guests feel welcome and special‚ enabling them to enjoy a consistently comfortable and comforting travel experience. Non-stop MH. This is Malaysian Hospitality. Malaysia Airlines welcomed its first
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inflight services. This company is none other than Singapore airlines. The company was founded on 1st may 1947 and was known as Malayan Airways Limited which in 1972 split into Singapore airlines and Malaysian airline system. After this Singapore airlines went on to expand with newer aircrafts and airbuses. It went on to become worlds most awarded airline. With flights over 62 destinations in 35 countries over 6 continents. 0The airline is known for its excellent customer service‚ inflight service
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correlates with the technique they are going to use. Celebrities like Beyoncé‚ Justin Bieber‚ and Kanye West‚ are used to advertise a multitude of products such as skin products‚ food‚ and clothing. This is due to the technique peripheral route persuasion. Peripheral route persuasion “ doesn’t engage systematic thinking‚ but does produce fast results as people respond to informative cues” (Myers 2015 520). In the advertisement that I chose‚ Beyoncé is doing an advertisement
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Service Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement. Signed By: Alexander Glenn Sugiarto Date: 10 July 2012 Tick the appropriate
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SOUTHWEST AIRLINES Southwest Airlines Co. is a major U.S. airline and the world’s largest low-cost carrier‚ headquartered in Dallas‚ Texas. It was established in 1967 that operates Southwest Airlines and AirTran Airways to fly among three major Texas cities – Dallas‚ Houston and San Antonio. It is the biggest operator of the Boeing 737 in the world. Flight distances ranged from 190 to 250 miles and flight time were about 45 minutes. Today Southwest operates nearly 400 Boeing 737 aircraft to 59 U
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CASE PREPARATION : SINGAPORE AIRLINES 1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore they want to provide this high quality service in a safe‚ reliable and economical way‚ so this excellence also has to be cost-effective. Singapore Airlines understands that to give their customers the
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Southwest Airlines Southwest Airlines has long been one of the stand-out performers in the U.S. airline industry. It is famous for its low fares which are often some 30% lower than those of its major rivals. These are balanced by an even lower course structure‚ enabling it to record superior profitability even in bad years such as 2002‚ when the industry faced slumping demand in the wake of the September 11 terrorist attacks. Indeed‚ from 2001 to 2005‚ quite possibly the worst 4 years in the
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Deregulation of the airlines in 1978 forced the industry to rethink their business strategy in order to be successful during a period of widespread operating losses due to an economic recession‚ striking air traffic controllers and brutal price wars. The poster child for innovation during this period was Astro Airlines founded in 1980 by its charismatic leader‚ Arthur Burton. Enthusiasm‚ excitement and optimism were watch words used to describe the atmosphere at Astro Airlines in the initial years
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seeking to address this as best as we can. There are many projects in place across the business to make this a reality‚ both in the air and on the ground. Our recent commitment to invest up to $8bn in the most efficient aircraft available for our routes‚ is a move that will help us to achieve an improvement in our fuel efficiency by 30% by 2020. We have also forged a dynamic partnership with Boeing to help explore sustainability opportunities and‚ in 2008‚ this partnership will allow us to commit
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