SWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas‚ Houston and San Antonio (Brief History‚ 2009). 38 years later‚ Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet‚ 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses
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Overview and Background. Southwest Airlines‚ since the beginning has struggle and fight to get in the airline business. Starting with Dallas‚ Texas. Southwest had to fight to stay at Love field airport‚ when all the airlines moved to the new Airport of Dallas-Fort worth International airport. Winning this battle gave Southwest the opportunity to get all the customers they wanted‚ from the near downtown airport‚ instead of driving 15 miles for the new airport‚ pay for expensive parking and having
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SOUTHWEST AIRLINES Presented by: Allan Abutin Rick Boone Peter Bond Bethany Lam Phuong Nguyen A. EXECUTIVE SUMMARY Southwest Airlines has been serving its customers since 1971 and has focused its business on convenience‚ customer service and low-cost flights. From the outset‚ the two founders were dedicated to success and the company has taken many steps since then to accomplish this. Through the use of technology‚ strategic placement of travel routes and keeping the business person
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Managerial Communication: Group Research Project AIRLINE-ADVERTISEMENTS AND PERSUASIVE COMMUNICATION PRESENTED BY: GROUP 4 Akhil Jain (2C) Anuj Agarwal (6C) Pranav Arora (30C) Shraddha Jha (45C) Subhangi Dutta (49C) Vaibhav Srivastava (53C) 0 Vinit Patil (55C) Managerial Communication: Group Research Project TABLE OF CONTENTS Abstract……………………………………………………………………………………………………………………... Introduction…………………...…………………...…………………...…………………...…………………......... 1. Aerolineas Argentineas…………………
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analysis- The airline industry Few invention of science has change the way people live and experience the world they are living and airplane is one of them. The oldest airline company of the world is KLM‚ a subsidiary company of air France‚ start to operate from 1920. Today the airline industry has reached to the point where it would be hard to think of life without air travel. It has shortened the time and narrowed the world to us. Currently there are more than 1600 Airline Company
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Singapore airlines (SQ) are one of the best and most famous airlines in the world with great service and great airplane with airbus and superbus. Singapore airlines began in 1947 with Malaysia airways. On 16 September 1963‚ the Federation of Malaysia was born and the Airline became known as Malaysian Airways. In May 1966‚ it became Malaysia-Singapore Airlines. In 1972‚ Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines and Malaysian Airline System. That change was used
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Malaysia Airlines First Quarter 2011 Financial Results Tengku Dato’ Sri Azmil Zahruddin (MD/CEO) Mohd Azha b Abd Jalil (CFO) 25 May 2011 © Copyright Malaysian Airline System Berhad 2011. All rights reserved Contents • • • • State of the Industry Staying on course First Quarter 2011 Financial Results Positioning MAS towards becoming the No 1 Airline in Asia • Summary © Copyright Malaysian Airline System Berhad 2011. All rights reserved. 2 Sharp rally in oil and fuel prices
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------------------------------------------------- Name: Steve Thaxton Assignment: #3 Industry Analysis Term: Summer 2013 Course: Strategic Marketing Global Airline Size The 2013 global passenger airline industry is estimated to be a $539 billion industry with an additional $68 billion generated by these same firms through cargo transport9. The key measure of units for the industry is expressed as revenue passenger kilometer or RPK. This is defined as the actual kilometers
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JetBlue Airlines Strategic Management Case Analysis Introduction to the Company History of the Firm JetBlue was established in 1999‚ and was the third airline start-up for founder and CEO David Neeleman. Neeleman managed to gather $130 million‚ the most ever raised for a start-up airline‚ from investors that included Chase Capital and financier George Soros. With the large start-up capital he purchased new Airbus A320 jets equipped with satellite TV‚ a first in the industry. In 2004 the
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Analysis Southwest Airlines and Gary Kelly Oscar A. Anzaldua Davenport University Southwest Airlines Company is a well-known low-cost American airline that offers excellent customer and employee service. As of 2009 Southwest is the largest airline company in the world that carries the most number of passengers and it is the third largest passenger fleet of aircraft among the world’s commercial airlines. It also boasts the highest number of customers than any other airlines in the United States
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