Situation Analysis Since day one‚ Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas‚ Southwest implemented a low cost‚ low fare‚ no frills strategy that proved successful. As they have grown‚ more plans have been put into practice‚ such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful‚ as Southwest is the only airline to have maintained a profit in the
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Southwest Airlines (A) Case Study 1. In June 1971‚ air transportation was not seen to be the primary transportation tool because of all the time wasted from checking in‚ expensive price‚ and air time. Therefore‚ SWA was not only competing with other airlines‚ but also on ground public transportations. SWA had to come up with a marketing strategy that will convince people that they are different from Braniff and other airlines that were seen to be inefficient and poor punctuality. SWA utilize
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The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit. This paper discusses the importance of effectively worded vision statement and the impact of a company’s mission statement. However‚ the vision statement is noted as their purpose which simply says‚ “To connect People to what’s important in their lives through friendly‚ reliable‚ and low-cost air travel.” My viewing of this
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typically created unconsciously‚ based on the values of the top management or the founders of an organization. Southwest Airlines expends a lot of energy in maintaining its workplace culture. Southwest is the only major airline in the U.S. that has been profitable in each of the last five years. It also has a good reputation as an employer. Herb Kelleher‚ Southwest’s CEO‚ indicated how Southwest maintained its culture: "Well‚ first of all‚ it starts with hiring. We are zealous about hiring. We are looking
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Airline Industry Introduction The global airline industry has always been an integral part of the world economy due to its major economic force for transportation‚ manufacture‚ technology and other sectors in modern society (Business Vibes‚ 2012). Development of worldwide aviation transportation has meant that the industry has been able to cover virtually every country in the world since 1905. The Airline industry now consists of over 2000 airlines operating more than 23‚000 aircraft that provide
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Case Study: Southwest Airlines Jeremy Potter Oakland City University Introduction Southwest Airlines is one of the most successful airlines in the world. Their success comes from many different sources within the company. Today‚ most airlines are purely focused on growth‚ and tend to “nickel and dime” their customers to make up for profit losses. Southwest‚ on the other hand‚ has put an increased focus on their customers. They’re constantly striving to provide low ticket prices and excellent
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Balanced Scorecard. Airline industry is very competitive as Jetstar isn’t the only Domestic Flight dominating the market. Porter’s Five- Forces Model is used to analyse the intensity and profitability of this industry. In order to illustrate Jetstar’s competitive advantage over its competitors‚ Porter’s Five Forces evaluation is assessed below. Porter’s Five Forces model is essential to evaluate Jetstar Airways’ competitive advantage as it was established in 2003 as a low-cost airline by its parent company-
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Southwest Airlines Case Analysis 1. How does Southwest Airlines increase the customer’s willingness to buy (customer value)? Southwest airline creates customer value by providing an all around pleasant travel experience for its customers. Its ground and flight crew are extremely accommodating and flights are safe and on time. The fares are inexpensive compared to other hub and spoke airlines‚ which are attractive to business travelers during weak economies as well as to other travelers
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Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement. Signed By: Alexander Glenn Sugiarto Date: 10 July 2012 Tick the appropriate box:
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Southwest Airlines corporate philosophy can be credited to one of the founders Herb Kelleher. It is an airline company with a unique culture “goofiness”‚ which keeps the morale of its employees high (Smith‚ 2004)‚ and is a company that welcomes fun‚ dedication‚ and effort. Southwest believes that a happy employee will create a happy customer‚ and will create loyal customers. Mr. Kelleher effectively implemented its style‚ culture and emphasis on quality in the daily actives at Southwest (Smith
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