Professor: Elena Vidal (EV) Moustafa Elkholy November 4th‚ 2014 BPL 5100 Case Write-ups (Southwest Airlines) 1. What do you see as the issues the company is facing? The distance between the employees (The managers and the top management) has been increased. Before the leadership change‚ the top management was very close to the employees. That change causes a radical change in the company’s culture. Southwest experienced an increase in the fuel and wages cost. Southwest failed
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Introduction Singapore Airlines (SIA) has developed into one of the most respected travel brands around the world. Its mission statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees". Singapore Airlines has grown from a regional airline into one of the world ’s leading carriers. They have a young‚ efficient fleet‚ an educated staff attuned to quality‚
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demand forecasting‚ pricing optimization‚ and system implementation and distribution. Though individual airlines in the States are not owned by the government‚ it effectively controlled their performance until the late 1970s by setting a single price for each route and decreeing which of many carriers could operate where‚ but from the late 1970s on‚ the government relaxed the rules. American Airlines (AA) was the first to use basic revenue management techniques‚ offering dynamic pricing in shape of discounted
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SID: 313019886 TPTM6160 Aviation Management and Logistics Assessment 2: Airline benchmarking Annotation This assignment deals with benchmarking of four different airlines. Each airline is compared to others in multiple different criteria and ranking is assessed. At the conclusion there is overall comparison and final ranking is presented. Table of contents Annotation ..................................................................................................................
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Eunice Kelly MBA 522 Marketing Southwest Airlines case analysis 1. In what ways might airline customers be segmented? Airline customers might be segmented when groups with varying needs and wants are recognized. They can be segmented on a number of different types of things; such as age‚ gender‚ location‚ buying behavior‚ and demographics. a. Which segments or niches would you consider Southwest’s prime targets? Southwest’s prime targets would be that of business and leisure travelers.
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facilities can be used by SIA‚ but also the customers of other airline company. So those services in Changi airport are not unique for SIA. Airport service is valuable and important for SIA or other airlines company. Low unique and high valuable‚ then it is not SCAs. 2. Planes: SIA have 22% 747-400 aircrafts of total production in the world. These planes are greater flying range‚ better fuel efficiency and quieter cabin than other airline. High unique and valuable that SIA has strong competitive power
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United Airlines Introduction United Airlines is an American key airline whose headquarters is based in Illinois Chicago. The United airline operates mainly in the United States and across other regions such as such as Japan and Guam. The airline handle and average of about 45‚000 passengers on daily basis and employs over 88‚000 individuals. SWOT ANALYSIS Swot analysis refers to the strength‚ weaknesses‚ opportunities and the threats that a business faces. Every company has its strengths‚ weaknesses
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Alaska Airlines Strategic Management Model Linda Gay Cahill Table of Contents: Strategic Profile Company Introduction 3 Strategic Analysis PEST Analysis (Political‚ economic‚ social & technological factors) 4 Resource-Based View 6 Value Chain Analysis 8 SWOT Analysis 11 Strategy recommendations 13 References 14 Company Introduction Alaska Airlines is the ninth–largest U.S. airline based on passenger traffic and is the dominant
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Norwegian airlines started its operations in 1993 on a regional basis‚ however‚ only appeared on the market as a low-cost carrier on a small scale in 2002. The company is currently operating a mixt fleet of Boeing 787 and Boeing 737-800’s aircrafts. Now‚ Norwegian Airlines are holding eighteen destinations across Europe and USA. Norwegian Airlines succeeded to launch low-cost long haul flights from Gatwick to USA‚ and are currently awaiting AOC approval to launch flights from Ireland to US. This
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