ON KINGFISHER AIRLINES LTD. Overview of Airlines industry in India The aviation industry in India is one of those sectors that saw a constant pace of growth among the other industries in the world over the past many years. The open sky policy of the government has helped a lot of overseas players entering the aviation market in India. From then‚ it has only been growing in terms of players and the number of aircrafts. At present‚ private airlines account for
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“What is the biggest managerial challenge facing the airline industry in the 21st century?” The biggest managerial challenge facing the airline industry in the 21st century is the competition between short hauled flights and other nodes of transportation. This is an issue that is developing mainly in places such as China‚ USA‚ and Europe. Air travel is a huge form of transportation in China. With over 33 certified Airlines‚ and 20 of them being domestic‚ the Chinese rely heavily on air travel
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“Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees.” Singapore Airlines’ Mission Statement The company has come a long way since its foundation in 1972 (Singapore Airlines [SIA]‚ 2014a). It grew from a regional airline to one of the most recognized carriers in the world. In 2006‚ with its icon‚ Singapore Girl‚ and its premium class offer‚ Singapore Airlines (SIA) became
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market share to attempt to undercut Porter and push it out of the market by using very low prices and frequent –flyer programs much like they did against City Express in the early 1990’s. Generating Capital – Growth requires enormous capital in the Airline industry. As a private company‚ Porter’s financial performance is unknown. This could make it very difficult to raise capital without releasing important performance information. Air Canada Law Suit – A
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(4) promotional mix elements used by an airline would differ if the target audience were: (1) Consumers who travel for pleasure (CP) (2) Corporate travel departments that select the airlines to be used by company employees (TD) Message Ideas Expressed Execution How Presented Brief intro: -When an Airline has stated the mission and noted its target markets‚ they have several ways to promotionally communicate its messages. - The airline will have to use different strategies for
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maintained by the AirAsia airline also. Lastly‚ create a globally recognized ASEAN brand will be the mission part of AirAsia In the values part‚ AirAsia will implement through the following key strategies which are: Safety Low fare‚ no frills Lean distribution system Point to point network High aircraft utilization Streamline operation The loyalty programmed of AirAsia will be “BIG”. BIG was known as the kind global programmed where can earn BIG Points to redeem “free airline flight”. Members can
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�� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a
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the existing brewery business and try to make it more profitable. The Kingfisher Airlines with its existing debt of close to Rs. 7‚000 crores facing the acute problem of debt burden‚ Bank Arrears‚ Income Tax problems for not paying TDS‚ Delayed Salaries‚ Fuel Dues‚ Aircraft Lease Rental Dues‚ Erosion of net worth and brand image. With the staff going on strike and airlines on the verge of stopping because of airlines suspended from IATA‚ the one possibility is to sell off the NPA assets to some other
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Model 4 2.2.1 Customer Value Proposition 4 2.2.2 Profit Formula 4 2.3 Best-Cost Provider Strategy 5 3.0 Recommendation and rationale 7 References 8 1.0 Identification and Prioritization of Key Issues/ Problems In 1959‚ China Airlines Limited (CAL) was the flagship carrier of the Republic of China (ROC). However‚ it is not completely state-owned. The China Aviation Development Foundation (CADF) had a nearly 54 percent stake in CAL. Key issues: Poor safety record in the 1990s
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Case 2: Regional Airlines Case 2: Regional Airlines Case Introduction A+ for effort‚ Customer Service Pays for Itself In an extremely regulated and thus relatively uniform industry such as the commercial airline industry‚ the successful airline is the organization which sets itself apart from the competition. Within an industry that requires customer planning to interface with flight schedules and security measures‚ a major operational aspect which can aid an airline in gaining an edge on
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