KINGFISHER AIRLINES HISTORY Kingfisher airlines was established in 2003. It is owned by the Bengaluru based United Breweries group. The airline started commercial operations in 9 May 2005 with a fleet of four new Airbus A320-200s operating a flight from Mumbai to Delhi. It started its international operations on 3 september 2008 by connecting Bengaluru with London. HISTORY (CONTD) Kingfisher’s head office is located in The Qube in Andheri (East)‚ Mumbai and its registered office is located
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Southwest Airlines Southwest Airline started out in 1967 and has been different even from its inception. The airline flew to three cities at first and allured customers with flights that departed and arrived on time at the lowest rate possible. This was important to business people that needed to get to and from Dallas‚ Houston‚ and San Antonio on business (History‚ 2013). It was also important to make sure people had a good time while traveling and dedicated their business to a high quality
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http://www.southwest.com Employees: 34‚901 Employee growth: 0.5% Southwest Airlines will fly any plane‚ as long as it’s a Boeing 737‚ and let passengers sit anywhere they like‚ as long as they get there first. Sticking with what has worked‚ Southwest has expanded its low-cost‚ no-frills‚ no-reserved-seats approach to air travel throughout the US to serve almost 70 cities in some 37 states. Now among the leading US airlines‚ Southwest still stands as an inspiration for scrappy low-fare upstarts the
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Analysis of the Airline Industry Marketing Management Fall II December 8‚ 2003 Table of Contents Environment . .. 3 Demand . .. 6 Competition .. .. 7 Product .. .. 9 Pricing . 11 Placement/Distribution .. . 14 Promotion 16 Conclusions . 17 References
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Introduction Southwest Airlines is a company that aims at having happy management‚ employees and customers. Unlike some companies‚ Southwest welcomes the idea of their employees being members of a labor union‚ agreeing that they need someone to speak for them in an effective way. Sure there are still some issues and differences that need to be worked out but that is what the union is there for. Review/Analysis of the Case As with any relationship‚ there is going to be goals and issues that the
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The Changeable Nature of Air Transport Markets Air transport markets are very changeable by nature. The aviation industry in general is usually the first industry to be affected by periods of economic instability and recession and the last to rebound back. Two markets that this report will focus on are that of Fractional Ownership Markets and Cargo Markets. Fractional Ownership Market This involves more affluent customers purchasing a share of an aircraft. It gives these customers/owners
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Current Situation of Airline Industry Since the airline industry was deregulated in the late 1970s‚ they shall hold the line on the number of planes they fly. The result is that the people by plane shall be more and more‚ and the fares shall become expensive. Because air transport is faster than other transportation methods‚ the people increasingly prefer to fly. The air transportation shall be an important transportation method in the future‚ and the people engaged in air transportation shall have
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BBC news 2012‚ Malaysia Airlines have recorded a significant net loss of RM2.5 billion for the year ending 31 December 2011. Malaysia’s national airline claimed that it was due to the 21% rise in the fuel cost during the year. However‚ the Group Chief Executive Officer of MAS‚ Ahmad Jauhari Yahya‚ stated that labor productivity also contributed in the incident. Malaysia Airlines have developed alternatives courses of actions such as launching new regional premium airline and collaborate with Air
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Singapore Airlines was founded in the year 1947 as the Malayan Airways Limited (MAL) during the British invasion at the Tanah Melayu. After the events Independence in 1957‚ the Malayan Airways Limited has changed its name to Malayan Singapore Airlines (MSA). However‚ the company name should be changed again as a result of the separation of Singapore from Malaysia in 1965. This company was separated in two different entities which are the Malaysian Airlines (MAS) and the Singapore Airlines (SIA). As
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analysis of airlines by using porter’s five forces Threats of Substitutes (Low) Product that able to represent other product function can be defined as substitute product (Wheelen and Hunger‚ 2002). Currently‚ there are no perfect substitutes for airline service‚ as airline service has the best range of destination‚ time-efficient and convenience. However‚ the fact that trains and air-transports are substitute is true‚ but the threat will only be high if it’s applied in domestic travel. Currently
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