"Airlines promotion strategies" Essays and Research Papers

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    Recruitment and Selection Process of ICICI Life Insurance Company Ltd. (A Project Report Survey at Hisar City) Submitted in the partial fulfillment for the award of the degree of Master of Business Administration CERTIFICATE This is to certify that this Project Report entitled ‘Recruitment & Selection Process of ICICI Life Insurance Company Ltd.’ is the result of research work carried out by Mr. __________ under the guidance and supervision of Professor _______________________. Signature

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    Dell Promotion

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    Dell Promotion Objectives Dell’s sales promotion strategies are depended on the different type of consumers such as loyal customers‚ competitor’s customers‚ Brand switchers‚ and prize buyers. A repeated purchase which is the sales promotion objective is very important for any company to reach their goal. Dell offers its customers an option to purchase on internet and to contact Dell employees if they have any problems or questions. . Internet is the most efficient

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    Singapore Airline

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    Singapore Airlinesstrategy Singapore Airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service‚ and has made a strategic choice of giving priority to profitability over size. The internal organizational practices outlined in this paper‚ such as continuous people development and rigorous service design are key aspects of operationalizing and sustaining this positioning and strategic choice. At the corporate level‚ SIA follows a strategy of related

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    Sales Promotion

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    An Empirical View of the Different Types of Consumer Promotions in India Authors: Priya Jha-Dang and Abraham Koshy Abstract The paper provides an empirical view of the range of promotions launched in the Indian market place from 1996 to 2003. The different promotions include free gift offers‚ price offs‚ extra product offers‚ exchange offers‚ buy-more-and-save offers‚ contests and sweepstakes. The most frequently launched promotion is the free gift offer followed by the sweepstake offer and

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    Southwest Airlines

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    Strategy Content Issue 1: SWA’s decision to acquire AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair‚ as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post‚ 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although‚ this is a great sales tactic‚ it

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    Health Promotion

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    INTRODUCTION The health promotion model (HPM) proposed by Nola J Pender (1982; revised‚ 1996) was designed to be a “complementary counterpart to models of health protection.” It defines health as a positive dynamic state not merely the absence of disease. Health promotion is directed at increasing a client’s level of well being. The health promotion model describes the multi dimensional nature of persons as they interact within their environment to pursue health. The model focuses on following three

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    Sales Promotion

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    SALES PROMOTION SALES PROMOTION PERSONAL SELLING PERSONAL SELLING Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques. Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques

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    The Promotion Mix

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    Describe the promotion mix as you found it. Its Coke does it need to be explained as a selective marketing mix. Well it has one all the same. The best I could find from coke is its dedication in becoming the proud owner of 60% of the market. They are in my eyes well on the way having 500 brands with 3500 products sure persuades me. They claim to have responsible marketing technique and want to fight obesity. “The Coca-Cola Company and PepsiCo Inc.‚ showed 95.5 percent compliance in television advertising

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    health promotion

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    In this essay will assess‚ planning‚ implementing and evaluating a health promotion activity. The health promotion activity is going be based at binge drinking. The plan is key element of assembly on health assessment needs with target population identified supported by relevant epidemiology and demography alongside current national health policies. A health assessment need is a systematic method for reviewing the health issues facing a population‚ leading to agreed priorities and resource

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    Airlines - 1

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    adaptation of the marketing mix (MM) of two airlines with respect to a certain marketing tactic. Therefore‚ Etihad Airways‚ the national carrier of the United Arab Emirates (UAE) and the South African low-cost carrier Mango have been chosen for the comparison. Hence‚ brand positioning and awareness will be appraised as a marketing tactic for both airlines. Secondly‚ this report will compare and evaluate how these two airlines adapt product and promotion as part of the MM in order to establish brand

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