THE AIRLINE INDUSTRY: Trends‚ Challenges‚ Strategies John Wensveen‚ Ph.D. Dean‚ School of Aviation Dowling College New York‚ USA www.dowling.edu President‚ Airline Visions www.airlinevisions.com The University of Sydney Faculty of Economics and Business Leadership and Policy Seminar Series Sydney‚ Australia 23 February 2010 Presentation Objectives • Provide background on the global industry • Present a regional analysis • Discuss current and future evolvement of the industry (trends) • Discuss
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MARKETING PROJECT ASSIGNMENT | SINGAPORE AIRLINES | TEAM MEMBERS: | FANNI LIGABRIEL LOWLAKSHA MEHTALOW SEOW PIN | 17-Sep-11 | | | TABLE OF CONTENTS | PAGES | | | | | EXECUTIVE SUMMARY | 3 | | | | 1 | BACKGROUND | 4 | | OVERVIEW OF ORGANISATION‚ PRODUCT AND BRAND | | | | | 2 | ENVIRONMENT ANALYSIS | | | 2.1 PEST ANALYSIS | 5-6 | | 2.2 SWOT ANALYSIS | 7-8 | | 2.3 MARKETING MIX | 8-9 | | | | 3 | MARKETING STRATEGY EVALUATION | | | 3.1 SEGMENTATION
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An Airlines route planning emerges from the company’s vision and mission it has given itself. Whether airlines will serve long haul intercontinental routes‚ medium or short haul routes‚ primary routes within a region or a country‚ or feeder level sector‚ is determined directly from the owner’s or the management’s set of goals and purpose of business. Each of the above business segments has its own characteristics in terms of investments revenues potential‚ costs‚ as well as production requirements
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Proceedings of the 13th Asia Pacific Management Conference‚ Melbourne‚ Australia‚ 2007‚ 431-436 Competitive Strategy for Low Cost Airlines Hongwei Jiang RMIT University‚ Australia Abstract The aim of this paper is to identify challenge faced to Low-Cost Carriers (LCCs) or Low-Cost Airlines and provide new insights into the development and competitive strategy for LCCs. LCCs are still a relatively new phenomenon in Australia since Virgin Blue and Jetstar came to the market. There are over 30 LCCs
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industries. The strategic management process will be more emphasise in this report where its importance in the organisation play an important factor in order for the organisation to grow and expand. Malaysia Airlines (MAS) have been chosen as an organisation for this report. Malaysia Airlines is a commercial air travel organisation where they provide transportation service throughout the world‚ specifically 850 destinations in 150 countries. The organisation company profile will explain more about
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1. Introduction It was the export promotion (EP) strategy that accounted for East Asian’s states’ success of economic development. Meanwhile‚ many other developing countries such as Latin America countries had committed to an alternative strategy‚ import substitution (IS). The IS strategy yielded disappointing results: most of these countries did not succeed in either industrialization or economic growth while export-oriented industrializations (EOIs) sustained fast economic development. Data
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Singapore Airlines - An Excellent Asian Brand Think about one of the strongest brands from Asia‚ and chances are that Singapore Airlines and its long-serving‚ almost iconic Singapore Girl easily come to mind. Singapore Airlines has consistently been one of the most profitable airlines globally‚ and has always had the reputation of a trendsetter and industry challenger. There are several good reasons for this. Most relates directly to the strong brand management driven primarily by the Singapore
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Airline Industry: Pricing Structure and Strategies ABSTRACT The profitability of an airline industry depends on filling seats‚ and on the company’s ability successfully to anticipate the cost and price structures of their competitors. However‚ many airline carriers have a hard time accomplishing this because the average airline passenger just needs to travel from one destination to another in the most convenient and shortest amount of time at a reasonable price. Therefore‚ customers in this
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Possible Growth Strategy The limit of the Turkish Airline’s growth may be the hub airport capacity. Turkish Airlines operates a hub and spoke network out of Ataturk Airport in İstanbul. Since Ataturk Airport has not much room left for major growth‚ this situation may limit Turkish Airlines’ growth. Furthermore‚ the labor pool in Turkey has saturated and the airline has started to recruit internationally‚ which will lead to an increase in labor costs. However‚ Turkish Airlines can sustain its growth
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China Southern Airline is the world’s sixth-largest airline measured by passengers carried‚ and Asia’s largest airline in terms of both fleet size and passengers carried. It is also the fourth-largest airline in the world in domestic passenger traffic and the sixth-largest in scheduled domestic passenger-kilometres flown Marketing Strategy 1. Maintain marketing share. 2. Expanding marketing structure‚ increase market share‚ identifies new customers‚ open up new routes‚ and stimulate visitors
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