CELEBRITY ENDORSEMENTS AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR (In context to India) Amit Kumar Msc Management with Marketing‚ 2010 The Executive Business School‚ Bournemouth University Electronic copy available at: http://ssrn.com/abstract=1802531 4243123 MS MMF AMIT KUMAR Acknowledgement First of all‚ I would like to express my gratitude to Bournemouth University for giving me an opportunity to pursue Masters in my field of studies. I am heartily thankful to my supervisor
Premium Celebrity Research Consumer protection
International Research Journal of Finance and Economics ISSN 1450-2887 Issue 94 (2012) © EuroJournals Publishing‚ Inc. 2012 http://www.internationalresearchjournaloffinanceandeconomics.com Consumer Criteria for the Selection of an Islamic Bank: Evidence from Pakistan Muhammad Imtiaz Subhani Iqra University Research Centre-IURC‚ Iqra University- IU Defence View‚ Shaheed-e-Millat Road (Ext.) Karachi-75500‚ Pakistan E-mail: drsubhani@yahoo.co.uk Tel: (92-21) 111-264-264 (Ext. 2010); Fax:
Premium Islamic banking Bank Sharia
Assignment Consumer Behavior The term consumer behavior is defined as the behavior that consumers display in searching for‚ purchasing‚ using‚ evaluating and disposing of products and services that they expect will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources (time‚ money‚ effort) on consumption related items. Consumer behavior has changed dramatically in the past few decades. Today‚ consumers can order online many customized
Premium Marketing
Customer satisfaction of Grameenphone limited Term paper On Customer satisfaction of Grameenphone limited Submitted to Md. Moktar Ali Associate professor Department of Marketing University of Dhaka Submitted by Md. Masum-ul-Hoque ID: Md. Ehsanul Hoque ID: 41018044 Md. Amin ID: Department of Marketing University of Dhaka Date of submission: 8 August‚ 2011 Letter of Transmittal 08 August‚ 2011. Md. Moktar Ali Associate professor Department of Marketing Faculty of Business Studies University
Premium Mobile phone Customer service
Case Study # 3 Rollin’ in a ‘Sclade 1. Cadillac’s “new customer” can be described as a subculture for many reasons. A subculture can be defined as a group whose members share beliefs and common experiences that set them apart from others. In 1998‚ when GM introduced its first Escalade‚ a new customer based was created for Cadillac. Prior to this new product‚ the customer base of Cadillac primarily consisted of upper-middle class‚ aging‚ Caucasian drivers. The conception of the Escalade extended
Premium Appeal United States Culture
Intrinsic and Extrinsic Job Quality Characteristics and Worker Satisfaction‚ 1989-2005 Jonathan H. Westover‚ Ph.D. Director of Academic Service Learning Assistant Professor of Management Woodbury School of Business Utah Valley University 800 W. University Parkway‚ MS-119 Orem‚ UT 84058-5999‚ USA. Abstract In this research‚ I apply and extend Handel’s (2005) model for understanding job characteristics and job satisfaction in the context of a changing global environment. Prior research has
Premium Job satisfaction Motivation
Running Head: LIFE SATISFACTION AND HAPPINESS 1 Life Satisfaction and Happiness; Persons Who Have a Better Outlook on Life will be Happier and will have more Meaning and Satisfaction in their Life’s Journey Renee` Ann Tiller Capella University LIFE SATISFACTION AND HAPPINESS
Premium Meaning of life Happiness Positive psychology
An analysis on Wahaha’s marketing strategies in applying consumer behaviour theories Hangzhou Wahaha Group is a private group of companies‚ featuring beverage products‚ which also has become one of major beverage producers in China. The name ‘Wahaha’ is a children’s folk rhyme and also stands for the sound of children’s laugh in Chinese. The company is run by zong qinhou who started the business by selling ice cream and sodar on a tricycle in 1987. (Wahaha‚ 2012)The turning point of his business
Premium Marketing
EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR By FIREW KIFLE GUDERO Bachelor of Arts in Business Management Jimma University Jimma‚ Ethiopia July 2001 Submitted to the Faculty of the Graduate College of the Oklahoma State University in partial fulfillment of the requirements for the Degree of MASTER OF SCIENCE May‚ 2009 COPY RIGHT BY FIREW KIFLE GUDERO MAY 2009 THE EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR Thesis Approved: Dr
Premium Marketing Product differentiation
This case study included information on a sample of fifty credit card accounts. This information‚ table one‚ included household size‚ annual income‚ and the amount charged to the account. Scatter plots of the data were produced. Figure one shows household size vs. amount charged. This graph shows that the positive linear relationship of the data is somewhat strong. The r squared is 0.56‚ analyzing the graph there is a correlation of household size to amount charged‚ but there is a range per
Premium Household income in the United States