ISSN No-2231-5063 Vol.1‚Issue.X/April 2012pp.1-4 Research Paper “A Comparative Study of Consumer Preference towards Cadbury and Nestle Chocolates with Special Reference to Navi Peth Area in Solapur City” Dr.Shendge‚ BCUD Director Solapur University‚ Solapur ABSTRACT Chocolate! Chocolate is liked and eaten by all age group of people. It may be in a form of hard‚ nutties‚ crunchy or chew. It is available in small‚ big and family pack. Chocolate has many shapes like as rectangle‚
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2235 -767X P.P. 94 - 102 JOB SATISFACTION AND MOTIVATION: WHAT ARE THE DIFFERENCE AMONG THESE TWO? Tan Shen Kian Email: shenkian@yahoo.com Wan Fauziah Wan Yusoff Faculty of Technology Management and Business University Tun Hussein Onn Malaysia Email: fauziahy@uthm.edu.my Sivan Rajah Faculty of Technical and Vocational Education University Tun Hussein Onn Malaysia Email: schruti06@yahoo.com ABSTRACT M otivation and Job Satisfaction as the most discussed topic in Organizational
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Job Satisfaction in The Work Place In today ’s job market‚ faithfulness to any organization depends on an individual ’s attitude towards his/her company or employer as it pertains to job satisfaction. According to Locke‚ job satisfaction by definition is "[ a] pleasurable or positive emotional state resulting from the appraisal of one ’s job or job experience". Locke then goes on to define the definition by saying job satisfaction stems from " feeling and cognition" (Locke 1976). What we
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Consumer Behavior Report: Yana’s Fitness Centre | Table of Contents: Contents Page # Introduction ................................................................................................ 3 Changing the users attitude towards purchase .................................... 3 Customer detections and customer recovery ................................................ 5 Progressing from loyalty to Customer Relationship .................................... 6 Differences between
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Consumer behavior is extremely complex‚ by studying consumer behavior we can further understand about why we make purchases and how we chose one brand or product over the option of others. In this essay I will apply the standard consumer decision process model (Engel‚ Blackwell and Miniard model) to the purchase of a high involvement and expensive product‚ a RADO watch and a cheaper low involvement product‚ a manual toothbrush. I will then discuss the strengths and weaknesses of the model and what
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An Empirical Study of Consumer Switching from Traditional to Electronic Channel: A Purchase Decision Process Perspective Alok Gupta* (agupta@csom.umn.edu) Bo-chiuan Su (bsu@mgt.ncu.edu.tw) Zhiping Walter (Zhiping.Walter@cudenver.edu) ALOK GUPTA (agupta@csom.umn.edu) is an Associate Professor of the Department of Information and Decision Sciences‚ Carlson School of Management‚ University of Minnesota‚ USA. He received his PhD in Management Science and Information Systems from the University of Texas
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Economists assume that any decision maker a consumer‚ the manager of a business firm‚ or officials in a government agency tries to make the best out of any situation. More specifically‚ we assume that consumers strive to maximize their utility a quantitative measure of their well-being or satisfaction. Anything that makes the consumer better off is assumed to raise his utility. Anything that makes the consumer worse off will decrease his utility. Are you troubled by this assumption? Many people are
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management is a big contributor. I’d also like to bring up the human capital of the company‚ or as the employees are called‚ the company “partners”. Since the Starbucks concept of creating an experience for the customer goes hand in hand with partner satisfaction‚ management have been quite generous to their employees. They’ve for instance provided them with health insurance and stock options. For Starbucks it is key to create long lasting relationships with customers (these customers have proven to be
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Overview of job satisfaction Importance of employee satisfaction took great interest from researchers and management of organizations because it has its own influences upon an employee’s social as well as professional life. According to Mitchell and Larson (1987) job satisfaction cannot be defined properly in to several statements‚ they experienced more than 3000 studies upon the job satisfaction and after that they commented. Lock (1976) placed a definition of job satisfaction which is admired
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PROJECT TITLE: JOB SATISFACTION AT MNC BANK DATE: 27th JULY 2009 PROJECT OUTLINE: Part I Executive Summary Part II Company Background Company Details Organizational Structure Organization Environment Part III Research Analysis- Job Satisfaction Work /Life Balance; Stress and Work Pace Personal Expression / Diversity Communication Respect for Employees Feedback Fairness Teamwork Opportunities for Growth Compensation and Benefits Part IV Recommendations to Management HR Policies and Procedures
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