IMPACT OF ADVERTISEMENT ON BRAND & REVENUE A CASE STUDY ON [pic] SUBMITTED TO CONTENTS 1. Introduction 2. About Airtel 3. Positioning Of Airtel Through Celebrity Endorsement 4. Effect of Advertising Expenditure On Sales 5. Questionnaire 6. Questionnaire Survey Findings 7. Conclusion INTRODUCTION Brands all over the world use celebrities to advertise their products. As early as 1890‚ actress Sarah Bernhardt appeared on
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Airtel Hack for free internet these are all the tricks available !! working too! It cannot go beyond this!! This write up will explain to you how to speed up your Airtel Broadband connection / solve other problems regarding connection failures due to closed ports. Although I use Airtel and a Beetel 220 BX modem as my basis for this write up‚ the same rules can be applied to others as well. So lets get started. First thing make sure your DSL modem is on. Fire up your browser. Type http://192
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To Study the Consumer Preference Regarding Airtel and Vodafone (Study of Amritsar City) Project Report Submitted to Dr. IT BUSINESS SCHOOL Affiliated to Punjab Technical University‚ Jalandhar In partial fulfillment of the requirements of MBA Degree (2009-2011) SUPERVISED BY: SUBMITTED BY: Miss. Ujjal Sandhu Hemant kakkar Roll No 94462236760
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to “AIRTEL” VISAKHAPATNAM Project report submitted to Andhra University‚ Visakhapatnam in partial Fulfillment for the Award of the Degree in MASTER OF BUSINESS ADMINISTRATION By Regd.No. Under the esteemed guidance of Project Guide [pic] DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES ANDHRA UNIVERSITY CAMPUS VIZIANAGARAM (2007-2009) CERTIFICATE This is to certify that project report entitled “BRAND AWARENESS” with reference to AIRTEL‚ Vishakapatnam
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Communications Group-8‚ Sec-C Ajit‚ Anuj‚ Prateek‚ Rohit‚ Vaibhav AIRTEL: Evolution Founded: 7th July 1995 First mobile phone company in the world to outsource everything except marketing and sales and finance operates in 20 countries across South Asia‚ Africa and the Channel Islands The largest cellular service provider in India 4P+2P+3P for AIRTEL 4P’s Product: Airtel is the fifth largest telecom operator in the world with about 230.8 million
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Contents Topic Page No. Introduction --------------------------------------------------------------------- 03 Products And Services -------------------------------------------------------- 03 History ---------------------------------------------------------------------------- 03 Competitors --------------------------------------------------------------------- 04 Profit and Loss Account
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(per hundred populations) 79.28 Telephone connections (In Million) Fixed 929.37 Mobile 31.53 Total 960.9 • 3. Introduction Group Company Wise % MarketShare (Subscribers) as of July 2012 Operator Wise % Growth as of July 2012 1% 1% 0% 6% Airtel 0 Vodafone 0.80% 0.78% 10% 28% 0 0.39% 0.43% IDEA 0.000% 0 BSNL Videocon MTNL Loop IDEA Uninor Vodafone Aircel Airtel BSNL 014% Aircel 0 -1.69% Uninor 0 -2.37% 0 Videocon 0 MTNL -4.92% 23% 17% 0 Loop 0 0 -7.50% • (4. Introduction With the connections
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has been dropping consistently. Three telecom players dominate this market - Bharti Airtel with 19.5% market share‚ Reliance Communication with 16.7% and Vodafone with 16.4% followed by Idea around 12% and then BSNL having market share of around 11%. HISTORY OF AIRTEL Sunil Bharti Mittal founded the Bharti Group. In 1986‚ Mittal incorporated Bharti Telecom Limited (BTL)‚ and his company became the first in India to offer push-button telephones‚ establishing the basis of Bharti
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Vodafone Goals and Objectives The primary objective of Vodafone as a business entity is profit maximisation. The company has a mission statement that ensures for this objective to be achieved in the best possible manner. Vodafone’s mission statement is “to be the communications leader in an increasingly connected world” (Annual Report‚ 2010). Accordingly‚ this mission statement is communicated to all stakeholders of the company‚ especially to 84‚990 employees (Company Description‚ 2010) of the company
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* Bharti Airtel aimed to be a low cost provider in the highly capital intensive telecom industry. They needed to keep pace with the rapid growth of their customer base‚ which was growing at almost 100 percent per year. Their strategy was to acquire new customers and achieve low cost per minute‚ but it required huge capital investments. * They outsourced everything and concentrated only on marketing‚ sales and distribution. They redefined the core activities in telecom industry and concentrated
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