PROLOGUE This case study looks at the strategy of Bharti Airtel to promote its brand with a focus on the youth and how it has very effectively used the brand elements to connect with the users and added the social dimension to it. This case study illustrates brand building of Airtel through the sports sponsorship and youth oriented campaigning. This case highlights how ‘Sports Sponsorship’ has emerged as a unique medium of brand building because of its standout presence and youth appeal. Sports
Premium Bharti Airtel Brand Sunil Mittal
The best formulated and implemented strategies become obsolete as a firm’s external and internal environments change. It is essential‚ therefore‚ that strategists systematically review‚ evaluate‚ and control the execution of strategies. Chapter 9 presents a framework that can guide managers’ efforts to evaluate strategic-management activities‚ to make sure they are working‚ and to make timely changes. Computer information systems being used to evaluate strategies are discussed. Guidelines are presented
Premium Plan Evaluation Strategy
EFFECT OF BUSINESS STRATEGY AND EXTERNAL ENVIRONMENT ON MANAGEMENT CONTROL SYSTEMS: A STUDY OF MALAYSIAN HOTELS Sofiah Md Auzair Senior Lecturer School of Accounting Faculty of Economics and Management Universiti Kebangsaan Malaysia‚ Malaysia E-mail: sofiah@.ukm.my‚ phone: 03-89213745 Abstract This study was undertaken to investigate the use of Management Control Systems (MCS) in Malaysian hotels. MCS was conceptualized as Action/Results controls‚ Formal/Informal‚ Tight/Loose controls‚ Restricted/Flexible
Premium Management Economics Strategic management
Bharti Airtel B H A R T I I N TE L E C O M S | I N D I A From Neutral NOMURA SINGAPORE LIMITED Sachin Gupta‚ CFA +65 6433 6968 Neeraja Natarajan (Associate) sachin.gupta@nomura.com BUY A N C H O R R E P O R T Rumble in the jungle We have reviewed Bharti’s operations in the 15 African countries in which it operates. Apart from learning that Madagascar makes half of the world’s vanilla beans and 4/5 of African gorillas live in Gabon‚ we observe that Bharti is well positioned
Premium Burkina Faso Africa Democratic Republic of the Congo
Indira School of business studies‚ pune PROJECT ON BHARTI AIRTEL Submitted to‚ Prof. Amol charegaonkar SUBMITTED BY‚ ADIL KHAN B1-F-03 index S.No. Details 1 Acknowledgment 2 Executive summary 3 Introduction 4 Company history 5 Vision/ Mission of the company 6 Organization structure 7 Financial performance and Detailed ownership structure 8 Market Capitalization and basic valuation of company like book 9 Size in terms of no of employees and turnover 10 Executive Profiles 11 Business Operations
Premium Bharti Airtel Sunil Mittal Bharti Enterprises
In view of the data in the Office of the National Drug Control Policy (ONDCP) and its Data Supplement‚ I chose the 2010 National Drug Control Strategy report. It’s interesting to note that at that time drug overdose deaths surpassed gunshot deaths in the United States. That is an amazing statistic that a common person would expect to be the other way around. It speaks to the dependency of drugs and the powerful impact that they have on our society. To that end‚ in 16 states drug overdose deaths were
Premium Heroin Drug addiction Drug
ORGANIZATION 2.1 About Bharthi Airtel: Bharti Airtel Limited is an Indian multinational telecommunications Services Company headquartered in New Delhi‚ India. It operates in 20 countries across South Asia‚ Africa‚ and the Channel Islands. Airtel provides GSM‚ 3G and 4G LTE mobile services‚ fixed line broadband and voice services depending upon the country of operation. It is the largest cellular service provider in India‚ with 225 million subscribers as of August 2013. Airtel is the largest mobile operator
Premium Mobile phone Mobile phone Bharti Airtel
UK. Ambler‚ T. & Barrow‚ S. (1996) The employer brand. Journal of Brand Management‚ 4(3)‚ pp. 185–206. Babbie‚ E.R. (1992) The Practices of Social Research. Belmont‚ CA: Wadworth. Bentler‚ P.M. (1990) Comparative fit indexes in structural models. Psychological Bulletin (March)‚ pp. 238–246. Bergstrom‚ A.‚ Blumenthal‚ D. & Crothers‚ S. (2002) Why internal branding matters: the case of Saab. Journal of Communication Management‚ 5(2/3)‚ pp. 133–142. Berry‚ L.L. (1981) Perspectives on the retailing of
Premium Brand Psychometrics Validity
Research Report of Bharti Airtel The Company Pulse is a no-nonsense decision enabling report which gives the details of the company‚ 10 Year X-Ray analysis‚ the company’s future prospects. The Company Pulse is extremely useful information which you need to read before investing in a particular stock. There is no need to go through a large number of pages & data to know the past & future potential of the company. Just reading the Company Pulse will suffice. Bharti Airtel Research Report Report
Premium Bharti Airtel Bharti Enterprises Airtel
Comparing Cost Control Strategies Employer-sponsored health plans buy medical insurance from insurance companies to give to their employees as benefits. The human resource department negotiates with insurance companies and selects a group health plan (GHP) to give to their employees as a basic plan. The employees can then purchase riders‚ or options such as dental or vision insurance‚ to add to their basic plan. Employers can also use a different network of providers for certain types
Premium Health care Health insurance Health economics