and optimizing the customer loyalty. Therefore‚ it becomes significant for telecom companies to identify factors of services that influence customer loyalty and in turn creates loyal customers by satisfying them. By establishing a loyalty solution Airtel creates a strategy where the customer experience and satisfaction is paramount ensuring that their busy life styles are supported and enriched. In today ’s globalised and borderless market‚ quality and productivity are essential for the survival and
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3G guidelines issued‚ spectrum allocation through auction‚ foreign players allowed to bid. 2009 TRAI announces rules & regulations to be followed for mobile number portability. 7. MAJOR PLAYERS OF TELECOMINDUSTRY & YEAR OF ESTABLISHMENT1) Bharti airtel-19852) BSNL-20003) Vodafone
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Internationalization of Indian Organizations – Organizational culture challenges Global Arena : Motivation for expansion The chief reasons why companies set foot on foreign soil are:- * Economies of scale * Economies of scope * Availability of production factors at a lower cost : cheap labor‚ cheap raw materials Economies of scale imply‚ through expansion of operations the company can derive economies of scale‚ by getting access to a larger resource base like increased capacity
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since 2000. In September 2004‚ the numbers of mobile phoneconnections have crossed fixed-line connections. India primarily follows the GSM mobilesystem‚ in the 900 MHz band. Recent operators also operate in the 1800 MHz band. Thedominant players are Airtel‚ Aircel Uninor‚ Reliance Infocomm‚ Vodafone‚ Idea cellular andBSNL/MTNL. There are many smaller players‚ with operations in only a few states.International roaming agreements exist
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marketing strategies of Airtel. To evaluate the channels and how they are working. To know whether customer receive the service on time‚ and is it fullfilling their needs to the desired levels. This would help to plan for the better channel and improve CRM activities which assure the customer to be satisfied. 1.2 Objective of the study To study the importance and development of tele–communication industry in today’s scenario. To understand the various Marketing Strategies which Airtel has adopted to survive
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Chennai 600017‚ India CONTENTS Certificate 3 Acknowledgment 4 Introduction to CRM 5 Objectives 7 Company Overview 8 • Product 9 • Corporate Structure 11 • AIRTEL Enterprise Services 11 Methodology 15 • Primary Data Sources 15 • Secondary Data Sources 15 Analysis 16 • SWOT Analysis 16 • BCG Matrix 19 • Environmental Analysis
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LAN-WAN inter networking‚ optical networking‚ voice over Internet protocol and wireless data service etc. MARKET SHARE TELECOMMUNICATION COMPANY Sl. No. | Name of Company | Total Sub Figures | Additions in Aug | % Market Share | 1 | Bharti Airtel | 171‚846‚824 | 1‚150‚298 | 28.09% | 2 | Vodafone Essar | 144‚144‚031 | 1‚133‚024 | 23.56% | 3 | IDEA | 98‚441‚714 | 2‚330‚239 | 16.09% | 4 | BSNL | 90‚622‚219 | 388‚057 | 14.81% | 5 | Aircel | 59‚191‚661 | 602‚312 | 9.68% | 6 | Uninor |
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A 4G primer WhAt is 4G? 4G stands for fourth generation‚ the wireless technology standard that’s considered the successor to the 3G‚ or third-generation‚ high-speed‚ mobile telecom standard. The key difference is that it’s designed for wireless or mobile data services using spectrum or airwaves more efficiently‚ enabling speeds of as much as 100 mbps (megabits per second) theoretically. Typically‚ 4G technologies don’t work on the switching systems used in mobile telephony but are deployed on Internet
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Measuring the success of the strategy Vodafone’s sponsorship deal with Manchester United costs Vodafone £30 million over a four year period. Vodafone clearly has to evaluate the effectiveness of this partnership in terms of its own marketing objectives. It does so in four ways: • General awareness is measured through consumer research. For example‚ consumers may be asked questions such as "Did you know that Vodafone sponsors Manchester United?" • The impact of phones and accessories is measured
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Executive summary: Movies are one of the best recreations for people in their leisure. Nowadays people are moving their interest towards 3D movies as a result starting of 3D movie theater is a want of people.Problem definition involves discussion with the decision makers‚ interviews with industry experts‚ analysis of secondary data and perhaps some qualitative research.Our objective is to if we start then it would be profitable in term of responsive behavior of consumers and impact in sustainable
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