100%. The major players in this sector are Bharti Airtel with market share of 25.4%‚ Reliance communications with a share of 14.99%‚Vodafone Essar with a share of 19.31% and BSNL with a share of 22.99%. Various political‚ social‚ economic and technological conditions prevailing in Indian telecom industry presents a good picture for growth. Market is highly concentrated‚ distribution occurs through levels and pricing is customer oriented. Airtel leads in imports of tower equipments and other
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survey After doing our survey it is found that majority students of universities are currently using AIRTEL network. The reason behind using this network is basically the call rate which Airtel offers. In addition‚ there are many things Airtel is providing along with the cheaper call rate‚ such as free minutes‚ free SMS and so on. Students are getting attracted by the offer provided by Airtel. Methodology Our research is prepared on the basis of field survey. We have made a questionnaire
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TITLE PAGE “A COMPARATIVE ANALYSIS ON THE COMPETITIVE STRATEGIES OF TELECOM INDUSTRY WITH A SPECIAL FOCUS TO AIRTEL” CONTENTS |CHAPTER |PARTICULARS |PAGE NO. | |1. |EXECUTIVE SUMMARY |7 | |2.
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who is losing out? Which is the most preferred network among mobile subscribers? The decision to switch to a new operator depends on the general perception about the brand and thus these numbers reflect the brand perception of mobile users. Though Airtel is the number one mobile service provider in India but Vodafone has established itself as a distinct brand with the help of its innovative communication strategy. According to a survey conducted by Teleguru‚ Network coverage and tariff rates emerged
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Favourite advertisements: “Cadbury Diary Milk “chocolates Objective of Advertising : • Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions‚ in order to encourage them to purchase diary milk and recommend to others. • It’s a persuasive advertising -: its
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The Indian mobile phone industry is considered to be the largest and fastest growing telecommunication niche in the world after China. Although China beats India in the number of mobile telephone connections‚ it will not be long before the statistics are reversed owing to whopping growth rate (estimated at over 8 million new connections a month). Based on weekly statistics‚ the number of mobile connections sold in India is higher than anywhere else in the world. Mobile call tariffs in India are among
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business organization. There is a high level of outsourcing of activities‚ including those such as network management‚ which would usually be included within the core competence of mobile telecom companies. This outsourcing strategy‚ pioneered by Bharti Airtel‚ has resulted in considerable cost savings and increased profits for a small number of core employees of the lead firm. At the same time‚ in some outsourced activities‚ such as tower construction‚ there is a large incidence of casual and contract
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Discerning Nuances in Consumer Behaviour: The case of ‘Airtel Broadband Internet Service’ Submitted to Prof. Joffi Thomas By Neetha Azeez Roll No: FPM 05/08 Section – B July 14‚ 2011 Marketing Management – I INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE Objectives of the study Consumer behavior on usage of a particular service is studied and the factors influencing usage and consumers experience on using the service are analyzed with the help of
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Substitutes) * Suppliers(Supplier Power) * Industry Rivalry Application on the Telecom Industry: The forces that affect the Telecom Industry:- INDUSTRY RIVALRY: The above shows the different market share of the different firms such as Airtel which holds 28% of the total share being the highest ‚ Vodaphone – 23%‚ Idea -15% ‚ Rcom-8.2% ‚ Tata – 8.8% ‚ BSNL/MTNL – 609%‚ Aircel -4.8% ‚ Uninor-2.4%‚ Others – 2.3%.The rivalry among the different companies is high and the cost difference is
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to tackle competition from larger multinationals. What type of research framework will you adopt for this regional player? Keep in mind the social‚ cultural and economic background of the intended market while designing the research framework? Q10. Airtel ‐ Positioning (And Repositioning): From ’Touch Tomorrow’ to ’Live Every Moment’ In late‐2002‚ Bharti Cellular Ltd.
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