WELINGKAR INSTITUTE OF MANAGEMENT RESEARCH & DEVELOPMENT SUMMER PROJECT ON Indepth analysis of the D2H industry on behalf of Videocon and handling Brand promotions and events for Planet M (Research on “India has 6 major DTH players whereas the world over every country has approx 2. Can the Indian market absorb all?” done to develop the Videocon brand name Handling Planet M brand promotions and a major event called “Mirchi Create With Agnee” in collaboration with Radio Mirchi) BY
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through the young employees. This has been driven reversed process by the organization who want their older workers to catch the upcoming changes deliberately. Hewlett Packard has formal “role reversal plans” in the pipeline. Bharathi airtel ‚Ogivly mather ‚ Cisco are few companies those adopts such reverse mentoring . Training diversity is executed as the younger employees bring in the fresh perspective and offers the insight as mentors. This involvements posed on by the senior employees
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Mobile Telephony in India... Ref. No.: ME0007 On August 23rd 1995‚ Jyoti Basu‚ the then Chief Minister of West Bengal‚ made India’s first cellular phone call to Telecom Minister‚ Sukh Ram‚ from Kolkata on Modi Telstra network at INR 16/minute. Initially‚ Indian government imposed a heavy license fee for providing mobile services. To recover such huge license fee‚ mobile operators had no choice but to keep very high tariff rates. Thus‚ the growth of cell phone services was sluggish in the first
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Introduction Vodafone Essar or Vodafone India is a subsidiary of the Vodafone Group PLC. Formed in 1995 and known by the names of MAX Touch‚ Orange and Hutch; it was taken over by Vodafone in 2007. The company now has the third largest market share behind Airtel and Reliance Communications. Its ownership is comprised of 67% investment of Vodafone and 33% of Essar group. The company now has 113.77 million customers across the country [1]. Vodafone is world’s leading mobile communication company with operations
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A project report On INFLUENCE OF HUMOR ADVERTISING ON CONSUMER BRAND PREFERENCE Submitted in partial fulfilment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION By Nidhi gupta MBA/1056/2011 Ankit khandelwal MBA/1055/2011 Prabhat Kumar MBA/1036/2011 Aniket MBA/1060/2011 Vishal MBA/1053/2011 DEPARTMENT OF MANAGEMENT BIRLA INSTITUTE OF TECHNOLOGY‚ MESRA CONTENTS 1. INTRODUCTION 2. RESEARCH PROBLEM
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teledensity have increased from 2.33 in 1999 to 36.98 in 2009. India is the fastest growing mobile phone market in the world. The booming telecom industry has been attracting large amount of investments in the country. As per the revenue Bharti Airtel leads the mobile market of India followed by BSNL and Vodafone. SOURCE: http://www.dnb.co.in/IndianTelecomIndustry/OverviewTI.asp TATA TELESERVICES LIMITED (TTSL) TATA TELESERVICES LIMITED (TTSL) is an Indian broadband and telecommunications
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About | Contact | Jobs | [pic] • Search • Lesson Store • Buy Video • Powerpoint • Home [pic][pic] [pic][pic]Services Marketing and the Extended Marketing Mix (7P’s) What is services marketing? A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased
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Dependent Variables Productivity There are 6 mobile phone operators in Bangladesh‚ operating under the names of airtel‚ banglalink‚ citycell‚ grameenphone‚ robi & teletalk. The number of mobile phone subscribers in Bangladesh as of 2006 was 20.8 million‚ having risen from the 2010 figure of 54.7 million. At present‚ grameenphone has 49.088 million & robi has 24.077 million subscribers until 2014. From the significant increase of subscribers proves the high productivity of the telecom sector.
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2000 list‚2a ranking of the biggest and most powerful companies in the world. Besides M&M‚ some of the other Indian companies that figured on the list were Reliance Industries‚ State Bank of India‚ Oil & Natural Gas Corp.‚ ICICI Bank‚ NTPC‚ Bharti Airtel‚ Larsen & Toubro‚ and Tata Motors. Emerging markets such as China and India‚ with 113 and 56 members respectively on the list‚ were growing steadily and gaining prominence at the global level‚ industry analysts said. Based in Mumbai‚ India‚ M&M was
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Last year‚ US space agency NASA selected Gram Power’s technology among the top-10 cleantech innovations from around the world. Two fresh graduates from the University of California Yashraj Khaitan and Jacob Dickinson founded GRAM POWER which enables villagers to generate and store renewable energy from biomass‚ solar or wind on-site. While on a university project they came to know about the scarcity of electricity in villages‚ this goaded them to devise energy solutions for villagers. This year
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