LAN-WAN inter networking‚ optical networking‚ voice over Internet protocol and wireless data service etc. MARKET SHARE TELECOMMUNICATION COMPANY Sl. No. | Name of Company | Total Sub Figures | Additions in Aug | % Market Share | 1 | Bharti Airtel | 171‚846‚824 | 1‚150‚298 | 28.09% | 2 | Vodafone Essar | 144‚144‚031 | 1‚133‚024 | 23.56% | 3 | IDEA | 98‚441‚714 | 2‚330‚239 | 16.09% | 4 | BSNL | 90‚622‚219 | 388‚057 | 14.81% | 5 | Aircel | 59‚191‚661 | 602‚312 | 9.68% | 6 | Uninor |
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market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented to target these specific
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marketing strategies of Airtel. To evaluate the channels and how they are working. To know whether customer receive the service on time‚ and is it fullfilling their needs to the desired levels. This would help to plan for the better channel and improve CRM activities which assure the customer to be satisfied. 1.2 Objective of the study To study the importance and development of tele–communication industry in today’s scenario. To understand the various Marketing Strategies which Airtel has adopted to survive
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Bharti has spent a considerable amount on advertising its mobile phone service‚ Airtel. Besides print advertising‚ the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category itself is too restricted‚ also the fact that
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MARKETING STRATEGY of BHARTI AIRTEL - September 10th‚ 2010 Bharti Airtel Limited Business Description Provides mobile‚ broadband & telephone (fixed line) and enterprise services (carriers & services to corporate) Established July 07‚ 1995‚ as a Public Limited Company Highlights for Second Quarter and Half Year Ended September 30‚ 2006 Market leader with a market share of all India mobile subscribers at 21.4% Highest ever-net addition of 41.1 lakh customers in a
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under a new Rs 244 offer‚ Airtel users are able to avail 1GB data per day for 70 days. This one comes with unlimited STD and local calls‚ yet there is a maximum limit of 300 minutes of free Airtel to Airtel calls daily‚ and 1200 minutes of free calls on the network per week. Meanwhile‚ in the Rs 399 pack‚ there is a limit of 3‚000 minutes for the 70-day period. Calls made to the same network will have a limit of 300 minutes per day and 1‚200 minutes per week. Airtel also has some data only
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CUSTOMER RELATIONSHIP MANAGEMENT In TELECOM INDUSTRY 1.INTRODUCTION The most successful companies are those that focus on delivering exceptional customer value through one of three value disciplines‚ while being satisfied with simply meeting industry standards in the other two areas. These disciplines are: Operational excellence‚ Product leadership‚ and Customer intimacy. 1. Operational Excellence Companies attempt to find a combination of price‚ quality and ease of purchase that
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Airtel Bangladesh Ltd Airtel is an Indian communications company with operations in 19 countries that are around Asia and Africa and they have over 200million customers. Airtel deals with mobile telecommunication‚ home phone lines‚ broadband internet and other telecom solutions. Airtel Bangladesh Ltd. is a GSM-based cellular operator in Bangladesh. Airtel is the sixth mobile phone carrier to enter the Bangladesh market‚ and launched commercial operations on May10‚ 2007.Warid Telecom International
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A Comparison Between Bharti Airtel and Vodafone Essar Airtel as well Vodafone both are the best telecom companies of India. They are the largest service providers in India in term of cellular services. Both are the toughest competitors of each other. Vodafone with its new services and facilities is becoming a threat for airtel as well as other cellular companies like Tata indicom‚ Reliance‚ Idea‚ BSNL‚ etc. Today what people need is better connectivity and low priced GPRS facility so that they
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A Comparative Study Of Hutch‚ Spice and Airtel A COMPARATIVE STUDY OF HUTCH‚ SPICE AND AIRTEL WITH RESPECT TO STUDENT’S SCHEME IN BANGALORE Dissertation submitted in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION OF BANGALORE UNIVERSITY By SAJU RAGHAVAN Register Number: 05 MJCM 6039 Under the guidance of Prof. V.Chandrakala 2006 – 2007 A Comparative Study Of Hutch‚ Spice and Airtel EXECUTIVE SUMMARY In the money oriented
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