ORGANIZATION 2.1 About Bharthi Airtel: Bharti Airtel Limited is an Indian multinational telecommunications Services Company headquartered in New Delhi‚ India. It operates in 20 countries across South Asia‚ Africa‚ and the Channel Islands. Airtel provides GSM‚ 3G and 4G LTE mobile services‚ fixed line broadband and voice services depending upon the country of operation. It is the largest cellular service provider in India‚ with 225 million subscribers as of August 2013. Airtel is the largest mobile operator
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Bharti airtel – zain acquisition Umesh Word count: 3437 words Bharti airtel – zain acquisition Umesh Word count: 3437 words Global Business Global Business sheffield hallam university | B1051892 sheffield hallam university | B1051892 2013 2013 Bharti Airtel-Zain Africa Deal Background of the Acquirer (Bharti Airtel) and Acquiree (Zain Africa) After a prolonged wait‚ finally‚ Bharti Airtel’s much awaited African Safari did start by acquiring Zain Africa. Mr Sunil Mittal and other
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AIRTEL Company profile of Airtel India’s largest and world’s third largest cellular service provider with more than 82 million subscribers –Bharti Airtel is a merger between Bharti Group and Airtel it’s a well know Ned brand in India as well as Asia . Owned by Mr. Sunil Bharti Mittal‚ Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed
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PROLOGUE This case study looks at the strategy of Bharti Airtel to promote its brand with a focus on the youth and how it has very effectively used the brand elements to connect with the users and added the social dimension to it. This case study illustrates brand building of Airtel through the sports sponsorship and youth oriented campaigning. This case highlights how ‘Sports Sponsorship’ has emerged as a unique medium of brand building because of its standout presence and youth appeal. Sports
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Bharti Airtel has been divided into distinct business units‚ as follows: The Mobile Services division is probably the most valuable division of Bharti Airtel. Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country‚ based on the number of customers. It provides numerous value added services such as mobile apps‚ hello tunes‚ m-commerce‚ wireless internet etc. The Airtel Telemedia Services division provides high speed broadband
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Bibliography: Silverman‚ D. (2006). Interpreting Qualitative Data. 3rd edition. Sage. McDonald‚ M. Dunbar‚ I. (2004). Market Segmentation: How to do it‚ How to profit from it. Elsevier Butterworth-Heinemann. Pumphrey‚ A. (2005). Business Superbrands. Superbrands Ltd. Tedlow‚ R.S. (1990). New and Improved. Heinemann Professional Publishing. Gilligan‚ C. Wilson‚ R.M.S. (2003). Strategic
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Indira School of business studies‚ pune PROJECT ON BHARTI AIRTEL Submitted to‚ Prof. Amol charegaonkar SUBMITTED BY‚ ADIL KHAN B1-F-03 index S.No. Details 1 Acknowledgment 2 Executive summary 3 Introduction 4 Company history 5 Vision/ Mission of the company 6 Organization structure 7 Financial performance and Detailed ownership structure 8 Market Capitalization and basic valuation of company like book 9 Size in terms of no of employees and turnover 10 Executive Profiles 11 Business Operations
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Segmentation Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. The world is made up from billions of buyers with their own sets of needs and behavior. Segmentation aims to match groups of purchasers with the same set of needs and buyer behavior. Such a group is known as a ’segment’. Think of you r market as an orange‚ with a series of connected but distinctive segments‚ each with their own profile
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Strengths * Bharti Airtel has more than 65 million customers (July 2008). It is the largest cellular provider in India‚ and also supplies broadband and telephone services - as well as many other telecommunications services to both domestic and corporate customers. * Other stakeholders in Bharti Airtel include Sony-Ericsson‚ Nokia - and Sing Tel‚ with whom they hold a strategic alliance. This means that the business has access to knowledge and technology from other parts of the telecommunications
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REPORT ON BHARTI AIRTEL LIMITED Uploaded for www.projectsparadise.com CONTENTS Acknowledgment 3 Executive Summary 4 Introduction 5 Objectives
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