NATIONAL LAW UNIVERSITY‚ JODHPUR SUBJECT: CUSTOMER RELATIONSHIP MANAGEMENT A STUDY OF CUSTOMER SATISFACTION WITH RESPECT TO CALL CENTRES OF AIRTEL Submitted to:- Submitted by:- Ms. Archi Mathur Gauri Devpura Roll No. 864 B.B.A. LL.B. (hons.)
Premium Customer service Bharti Airtel Customer relationship management
Market segmentation is an integral part of a company’s marketing strategy. It is the process of breaking down a larger target market into smaller‚ more homogeneous groups of customers that you can more efficiently market to. Both consumer-oriented and business-oriented companies should segment customers using one of several common approaches. Demographics Demographic market segmentation is one of the most common approaches to segmenting markets. With this strategy‚ a company simply divides the
Premium Marketing Psychographic
Product Positioning and Segmentation A market is a group of buyers who have the opportunity to purchase‚ with the willingness and ability to buy a product or products. The family 4x4 car market is an example of a business market‚ in particular subdivided into a producer market title. Within this business market‚ market segments occur as the subgroups within the producer market of family 4x4 cars have very similar characteristics. The producers of these cars have a similar target market‚ whereby
Premium Marketing Product differentiation Four-wheel drive
a) Market Segmentation: Actually‚ market segmentation is Consists of dividing the market into fairly homogeneous parts where any part may conceivably be selected as a market target to be reached with a distinct marketing mix.Now a days‚ companies cannot avoid the process segmenting market.BATA has segmented the whole market to smaller group of buyers who have differences in characteristics‚ needs or behaviors.As the different segments need different products‚ BATA has tried to deliver different
Premium Marketing Footwear Shoe
4.1 Market Segmentation NESCAFE’s customer’s bases are comprised of following target groups. • Local residents • Local business people • Students • Travelers passing through These groups are potentially strong customer segments. The benefit of this customer segmentation is that it helps to maintain consistentency in business throughout the year. The customer segments provide a consistent foundation of all years long. Also by appealing several market segments‚ NESCAFE does not become overly
Premium Marketing Target market Product differentiation
[pic] STRATEGIC ANALYSIS OF BHARTI AIRTEL LIMITED [pic] Submitted To: Submitted By: Dr. Himani Sharma Aanchal Mishra I Abhinav Srivastava I Adish Jain I51 Akash Johari I53 Ankit Gupta I35 Anubha I Amity Business School‚ Amity University Uttar Pradesh [pic] INTRODUCTION Bharti Airtel‚ formerly known as Bharti Tele-Ventures Limited (BTVL) is India’s
Premium Bharti Airtel Airtel Sunil Mittal
“ANALYSIS OF POSTPAID SERVICES OF AIRTEL BANGALORE” Dissertation Submitted to the ALAGAPPA UNIVERSITY in partial fulfillment of the requirements for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY K.V.D MAHESH Enrollment No:-083173921 [pic] Project Guide Mr.V. R . RAJENDRA KUMAR M.B.A‚ M.phil‚ P.H.D FACULTY MEMBER OF NIILM SCHOOL OF BUSINESS DIRECTORATE OF DISTANCE EDUCATION ALAGAPPA UNIVERSITY KARAIKUDI
Premium Marketing Bharti Airtel
Segmentation and Target Market Paper MKT/571 Segmentation and Target Market Paper To obtain success‚ and then retain success‚ organizations need to determine which market segments to focus (Kotler & Keller‚ 2012). Additional consideration is necessary to ensure that the organization can effectively serve this market segment. According to Kotler and Keller (2012)‚ the finest marketing plans identify and embrace segment differentiation by determining the demographic‚ psychographic‚ geographic
Premium Psychographic Marketing Demography
COMPARATIVE OF CONSUMER SATISFACTION BETWEEN AIRTEL 1 AND VODAFONE CONSUMER A consumer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household needs‚ wants or desires. According to a statement made by Mahatma Gandhi‚ ‘consumer refers to the following‚ “A consumer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an outsider
Premium Mobile phone Vodafone Bharti Airtel
Bharti Airtel Limited‚ commonly known as Airtel‚ is an Indian telecommunications Services Company headquartered at New Delhi‚ India. It operates in 20 countries across South Asia‚ Africa and the Channel Islands. Airtel has GSM network in all countries in which it operates‚ providing 2G‚ 3G and 4G services depending upon the country of operation & always raises call tariffs. Airtel is the world’s fourth largest mobile telecommunications Company with over 261 million subscribers across 20 countries
Premium Bharti Airtel Sunil Mittal India