Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as “the extent of the faithfulness of consumers to a particular brand‚ expressed through their repeat purchases‚ irrespective of the marketing pressure generated by the competing brands.” (Business Dictionary‚ 2012) An expression of brand loyalty from consumers can help companies to experience significant
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RED BRAND CANNERS On Monday‚ November 15th‚ 2004‚ Mitchell Gordon‚ Vice-President of Operations‚ asked the Controller‚ the Sales Manager‚ and the Production Manager of Red Brand Canners to meet with him to discuss the amount of tomato products to pack that season. The tomato crop‚ which had been purchased at planting‚ was beginning to arrive at the cannery. Packing operations would have to start by the following Monday because‚ after this time the fruit would begin to deteriorate. In effect this
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Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Shoemaker‚ S. & Lewis‚ R.
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Title of the study : Impact of online shopping on retail business Research problem: how does online shopping affect the retail business Review of literature: Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop‚ eshop‚ e-store‚ Internet shop‚ webshop‚ webstore‚ online store‚ or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping
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M&S (A) Marks & Spencer (known as M&S) is a famous British retail chain selling clothes‚ food‚ household goods and furniture from over 450 shops in the UK and some 200 managed under franchise in 30 territories mostly in Europe‚ the Middle East‚ Asia and the Far East as well as wholly-owned stores in the Republic of Ireland and Hong Kong. In 2007 it had a turnover of over £7 billion and employed over 70‚000 people. M&S’s origins come from a chain of ‘penny bazaars’ (market stalls selling everything
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IMPACT OF BRAND AWARENESS ON CONSUMER DECISION MAKING Extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.( Noel. K‚ Francoise. R. 1995)‚ Brand awareness‚ In general‚ means the extent to which a brand associated with a particular product is documented by potential and existing
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A New Blockbuster Image I. Point of View Harry Wayne Huizenga‚ Chairman‚ Blockbuster II. Major Problem What steps should Blockbuster Inc. take to ensure the company’s sustainability in the long run? III. Case Facts To determine Blockbuster Inc’s market position and future business strategy‚ SWOT analysis was conducted and company traits and overall environment categorized as follows: SWOT Summary |Strengths |Weaknesses | |High market share in the video rental industry |Company resources
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Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article
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International Brand Architecture Brands play a critical role in establishing afirm ’svisibility andABSTRACT position in international markets. Building a coherent international brand architecture is a key component of thefirm ’soverall international marketing strategy‚ because it provides a structure to leverage strong brands into other markets‚ assimilate acquired brands‚ and integrate strategy across markets. The authors examine the way firms have developed international brand architecture and
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THE STUDY ON THE CONSUMER BRAND PREFERENCES OF FINANCIAL PRODUCTS WITH SPECIAL REFERENCE TO PROFESSIONALS IN COIMBATORE 1. Ms. Avani Shah and Dr. Narayan Baser (2012) in this paper studies the investor preference in selection of mutual fund and measures the fund sponsor quality. After the survey of 305 mutual fund investor and analyzing the results to one way ANNOVA they come to the conclusion that Funds reputation‚ Withdrawal facilities‚ brand name‚ Sponsor’s past performance in terms of risk
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