Brand Name and Corporate Image Valarie Murphy-Taylor OMM 615 Robert DeYoung August 04‚ 2014 Abstract The aim of this paper is to describe the difference between brand name and corporate image. As companies seek to gain a competitive edge through means of organizational restructuring and/or innovation‚ building brand name recognition and corporate image has become increasingly significant. Consumers identify with brand names and advertisements‚ which promote products that make
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To Study the Consumer Preference Regarding Airtel and Vodafone (Study of Amritsar City) Project Report Submitted to Dr. IT BUSINESS SCHOOL Affiliated to Punjab Technical University‚ Jalandhar In partial fulfillment of the requirements of MBA Degree (2009-2011) SUPERVISED BY: SUBMITTED BY: Miss. Ujjal Sandhu Hemant kakkar Roll No 94462236760
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Vodafone-Mannesmann Case Questions Instructions: Prepare a typed solution of no more than six pages Use the questions below as a guide to your answer. The solution must be a recommendation‚ not a mechanical list of answers On the first page of your solution state: o the names and student numbers of your group members in alphabetical order o the name of the course (Advanced Corporate Finance) and the case (Vodafone) Deadline: Wednesday‚ April 6th‚ 2011‚ 18.55 Venue for delivery: E building
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I‚ JINET JOSE‚ Student of Rajagiri Business School‚ Kakkanad hereby declare that the report titled‚ “An Analysis of Airtel Money & the factors influencing its spread”‚ is a bonafide record of the project work done by me‚ for BHARTI AIRTEL‚ CHENNAI during the period of 8th April 2013 - May 30th 2013 as a part of my PGDM programme at Rajagiri Business School. This study has been undertaken in the partial fulfilment of the requirement for the award of Post Graduate Diploma in Management by
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A Minor Field Study Brand origin - How does it impact brand awareness and brand image Writers Julia Baeza Caroline Ånmo Supervisor Veronika Tarnovskaya Examiner Timurs Umans Julia Baeza Caroline Ånmo Abstract international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence
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DECEMBER 2012 CERTIFICATE This is to certify that the project work entitled‚‘[CUSTOMER SATISFACTION ON HYPERMARKET]’‚ submitted to the MANIPAL UNIVERSITY – DUBAI CAMPUS‚ is a record of the original work done by [Name] during the period of his/her study in the Department of Media and Communication‚ Manipal University – Dubai Campus‚ UAE‚ under my supervision and guidance‚ and the project work has not previously formed the basis for the award of any degree‚ diploma‚ fellowship‚ associateship or any
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HUMAN RESOURCE MANAGEMENT HUMAN RESOURCE MANAGEMENT HUMAN RESOURCE MANAGEMENT HUMAN RESOURCE MANAGEMENT HUMAN RESOURCE MANAGEMENT www.ibscdc.org 1 On-Site Medical Clinics: Perks or Productivity Boosters? This case study helps in analysing how companies can derive benefits from a mandatory cost to enhance savings. The case also helps in understanding the importance of On-Site clinics in the era of exorbitant medical costs‚ ever escalating healthcare-related expenses of the employees and
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A COMPARATIVE STUDY BETWEEN AIRTEL AND VODAFONE USERS IN CITY OF MUMBAI. The Indian telecommunications Network with 250m telephone connections is the fifth largest in the world and is the second largest among the emerging economies of Asia. Today it is the fastest growing market in the world and represents unique opportunities for UK companies in the stagnant global scenario. Tele-density‚ which was languishing at 2% in 1999‚ has shown an impressive jump to 9.5% in 2006 and 10.5% in 2007 and is
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Bharti Airtel Bharti Airtel Limited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi‚ India‚ the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India‚ the company’s product offerings include 2G‚ 3G and 4G services‚ fixed line‚ high speed broadband through DSL‚ IPTV‚ DTH‚ enterprise services including national & international long distance services to carriers. In
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Background of Vodafone 3 4. Theoretical review 4 4.1 PESTE Analysis 4 4.1.1 Political forces 4 4.1.2 Economic forces 4 4.1.3 Technological forces 4 4.1.4 Social forces 5 4.1.5 Environmental forces 5 4.2 SWOT Analysis 5 4.2.1 Strengths 5 4.2.2 Weakness 5 4.2.3 Opportunities 5 4.2.4 Threats 6 5. The analysis of Vodafone 6 5.1 The analysis of Vodafone based upon the PESTE framework 6 5.1.1 Political forces on Vodafone 6 5.1.2 Economic forces on Vodafone 6 5.1.3 Technological
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