Bharti has spent a considerable amount on advertising its mobile phone service‚ Airtel. Besides print advertising‚ the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category itself is too restricted‚ also the fact that
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• • • • • • Partha Pratim Mahanta Utpal Rajkonwar Omi Nirmali Pranjal Pran Pratim Parag Bharti Airtel Limited NSE: BHARTIARTL‚ BSE: 532454 Airtel is an Indian telecommunications company that operates in 19 countries across South Asia‚ Africa and the Channel Islands. It operates a GSM network in all countries‚ providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with about 230.8 million subscribers across 19 countries
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MARKETING STRATEGY of BHARTI AIRTEL - September 10th‚ 2010 Bharti Airtel Limited Business Description Provides mobile‚ broadband & telephone (fixed line) and enterprise services (carriers & services to corporate) Established July 07‚ 1995‚ as a Public Limited Company Highlights for Second Quarter and Half Year Ended September 30‚ 2006 Market leader with a market share of all India mobile subscribers at 21.4% Highest ever-net addition of 41.1 lakh customers in a
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Analysis on all the questions Analysis is done with the help of 100 persons amongst which were 54 Male candidates of different age groups and 46 Female candidates of different age groups. The information gathered through the survey with the help of questionnaire is given above. The above pie‚ bar and graphs show that the people participated in the survey are of various sectors. It has been a great experience in gathering this information for the sake of this marketing project analysis. There
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should be measurable. h. Compatible: - Segments must be compatible with firm’s resources and capabilities. * REASONS FOR MARKET SEGMENTATION Segmentation is the basis for developing targeted and effective marketing plans. Furthermore‚ analysis of market segments
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for people in their leisure. Nowadays people are moving their interest towards 3D movies as a result starting of 3D movie theater is a want of people.Problem definition involves discussion with the decision makers‚ interviews with industry experts‚ analysis of secondary data and perhaps some qualitative research.Our objective is to if we start then it would be profitable in term of responsive behavior of consumers and impact in sustainable development of this industry in Bangladesh. For doing this research
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Personnel Planning Human resources are the most precious resources of an enterprise. Human Resources Optimization (HRO) involves employee allocation and timetabling‚ to ensure the efficient management of the personnel‚ conforming to various social regulations and labor contracts. Personnel Planning is an administrative discipline of hiring and developing employees so that they become more valuable to the organization. It includes (1) conducting job analyses‚ (2) planning personnel needs‚ and recruitment
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A PROJECT REPORT ON THE COMPARATIVE ANALYSIS OF MARKETING STRATEGY OF VODAFONE AND AIRTEL Submitted By: SHRESTHA SAHU B.COM (HONS) ENROLLMENT NO. A7004613046 Under Guidance Of: Faculty Guide: Mrs Charu Bisaria Assisstant Professor ABS‚ Lucknow (RESEARCH PROJECT REPORT FOR BACHELOR OF COMMERCE (2011-2014) AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH‚ LUCKNOW ACKNOWLEDGEMENT I SHRESTHA SAHU sincerely thankful to all those people who have been giving me any kind
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thankful to authority of Airtel & Vodafone for providing me the information. CONTENT 1. Acknowledgement 2. Contents 3. Declaration 4. objectives of the study 5. introduction of the topic • Telecom sector in India • Airtel • Vodafone • Background • Company profile of Airtel • The magic • Comparison between marketing strategy of Bharti Airtel and Vodafone 6. Research
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REPORT ON BHARTI AIRTEL LIMITED Uploaded for www.projectsparadise.com CONTENTS Acknowledgment 3 Executive Summary 4 Introduction 5 Objectives
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