BHARTI AIRTEL PUNITH. G MBA 3rd ‘B’ Sec PESIT Bangalore South Campus Airtel Profile * Type Public * Traded at BSE & NSE * Industry Telecommunications * Founded 7 July 1995 * Founder Sunil Bharti Mittal * Headquarters New Delhi‚ India * Key people Sunil Bharti Mittal‚ Chairman & MD * Revenue 71‚505 crore (US$13.51 billion)(2012) Airtel History
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STP Of Cadbury The STP strategy: In Indian markets‚ Cadbury India has managed its markets very well and is constantly improvising on the product offerings to different market segments. First step in the STP strategy would be to see how product is perceived in the markets. Have a look at the website pages of Cadbury India http://www.cadburyindia.com/heritage/chocology.asp - it clearly shows how Cadbury is successfully eliminating the doubts and myths of eating chocolates. A history about chocolates
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Building Brand Airtel The telecommunications industry in India has seen phenomenal growth over the past decade with the number of mobile subscribers currently in excess of 951 million.1 Airtel dominates this market with a 30.2% market share by revenue but the competition isn’t far behind. Vodafone is a close second with 22.7% market share by revenue and is showing a strong growth trajectory.2 However‚ with mobile penetration upwards of 75% there is little room for such exponential growth to continue
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Space Analysis – Bharti Airtel STRENGTH Stake holders and Strategic alliance with Sony-Ericsson‚ Nokia - and Sing Tel Network in entire India Supplies broadband & telephone services WEAKNESSES: Outsourcing to Industry experts Failed deal with MTN could signal lack of real emerging market investment opportunity OPPORTUNITIES: Tie up with Google Global telecommunications and new technological brands see Airtel as strategic player Focus on average revenue per minute well suited
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Introduction Bharti Airtel Limited‚ commonly known as Airtel‚ is an Indian multinational telecommunications Services Company headquartered in New Delhi‚ India. It operates in 20 countries across South Asia‚ Africa‚ and the Channel Islands. Airtel has GSM network in all countries in which it operates‚ providing 2G‚ 3G and 4G services depending upon the country of operation. Airtel is the world’s third largest mobile telecommunications company with over 269 million subscribers across 150 countries
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Project Report on Key success factors for Airtel using Porters value chain Analysis Under the Guidance of Ms. Navita Mahajan (Professor‚ Amity University) Submitted By: Date of Submission: Savita Chhikara 25th October 2013 Enroll No.: A1802012098 Amity University Acknowledgement Behind every fruitful endeavour lie the advice‚ guidance and inspiration of all the people
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u need a PC or a Laptop and the required connectivity tools‚ie.‚ Serial/USB cable OR Infrared Device OR Bluetooth dongle 1)Activate Airtel Live!( It’s FREE so no probs) 2)Create one Airtel gprs data accounts and select the it as the active profile. Under DATA COMM ~~~ GATEWAY : 100.1.500.99 APN : airtel.com USERNAME : blank PASSWORD : blank PASS REQ : OFF ALLOW CALLS : AUTOMATIC IPADDRESS : DNSADDRESS : DATA COMP : OFF HEADER COMP : OFF Under INTERNET PROFILES
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Introduction Many multinational fast food chains (MFFC) like McDonald’s and KFC are opening outlets in India. A fascinating aspect of these companies is the intricate marketing process they employ to gain a stronghold on the market. The marketing process becomes even more involved due to the behaviour of Indian customer being different from that of the western countries‚ where these chains have typically been operating. Even with several outlets in various locations in India‚ the marketing process
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1. Introduction Bharti Airtel Limited is a major Indian telecommunications firm‚ with a particular focus on operating in the mobile services market. Founded in 1995‚ the company quickly tried to exploit growth opportunities arising from the liberalization of Indian telecommunication markets. The family owned business was soon able to generate profits and extend market shares. However‚ the pace of company growth challenges the firm in terms of being able to setup necessary infrastructural elements
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players‚ and international long distance players. Apart form having to cope with the change in structure and culture‚ Airtel has to gear itself to meet competition in various segments- Basic services‚ long distance‚ International Long Distance and Internet Service Provision. It has forayed into mobile service provision as well. Objectives are: What are strategies that Airtel is implementing to defend and increase the market share ▪ To know about the telecom industry. ▪ To know the
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