National Institute of Business Management Chennai - 020 EMBA/ MBA Elective: Airline and Airport Management (Part -1) Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Airline management practice has evolved significantly over the past three decades. The development of this practice has contributed to recent advances in computation and communication technologies and‚ more importantly‚ the need to reduce costs and increase revenues
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compared the site to other airline websites and though every website look very similar to each other‚ of course different company colors‚ different layout and different order in the menu bar‚ but the main difference was that in SAS‚ Norwegian‚ Thai airways‚ (just to mention some of the airlines that fly to Asia) their start page starts with a box where you can write‚ from where‚ to where and dates. All the websites mentioned the box is in the mid-right side of the page and the fields were you enter
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Today’s aviation environment is much different then the one we had almost 30 years ago. Our old environment was highly regulated in terms of how the airlines operated economically. Before the Airline Deregulation Act of 1978 the CAB (Civil Aeronautics Board)‚ now the FAA (Federal Aviation Administration)‚ regulated all domestic air transport as a public utility‚ setting fares‚ routes‚ and schedules. The CAB was the driving force behind the entire airline industry. If an airline wanted to start
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SWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas‚ Houston and San Antonio (Brief History‚ 2009). 38 years later‚ Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet‚ 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses
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According to Spirit Airline said that customers embrace unbundling in exchange for low air fares and more choice. As noted‚ customers are learning to change their behavior as a result – fees imposed by airlines for checking in at the desk can be avoided by passengers who check in online. Airlines say that this also keeps their airports costs down‚ which in turn helps to keep fares low (Ancillary services and the travel agent: The opportunities ahead‚ 2012). IdeaWorks also points out that baggage
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2. Air carriers move goods faster to locations throughout world‚ with the new drone technology air carriers companies will be able to reach areas fasters with the possibility of moving goods outside of using freight as a primary mode of transportation. The advancing of new air freight is expanding to space‚ private companies are deliving goods to space and one day private companies will provide passengers a chance to travel into space. 3. Air carriers can haul across the world directly but the
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Low-Cost Carrier A low-cost carrier or low-cost airline (also known as a no-frills‚ discount or budget carrier or airline or cheap flight) is an airline that generally has lower fares and fewer comforts. To make up for revenue lost in decreased ticket prices‚ the airline may charge for extras like food‚ priority boarding‚ seat allocating‚ and baggage etc. The term originated within the airline industry referring to airlines with a lower operating cost structure than their competitors. While the
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Case Analysis on the Article‚ ¡§Competitive Turbulence in the Airline Industry¡¨ (Segmentation‚ Targeting and Positioning) EXECUTIVE SUMMARY Airline industry has 4 sectors identified: Full-service‚ Budget‚ Limited-service‚ Premium-service Segmentation and Targeting: Psychographic‚ Behavioral‚ Geographic and Demographic Positioning: Value proposition matrix (more for more‚ less for less‚ etc.) Conclusion and Recommendations: « SIA in marginal value proposition
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Introduction In recent years‚ the competition between low-cost airlines / no frills airlines and legacy airlines has arouse a heat debate‚ especially in North America. Although airline industries including diverse tasks‚ deciding the price of airplane ticket might be the most significant part in marketing. This assignment attempts to analysis the different pricing strategies that Airline companies make to enhance competitiveness in North America. Moreover‚ these comparisons will be supported by
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Introduction Air transportation is a relatively young means of transportation than by land and sea transport. It is often referred to as the most regulated transportation as it is governed by various national provisions (including air hubs) which are subject to international terms. One of the objectives of any airlines is to ensure safe‚ regular‚ and comfortable flights. In addition‚ all the flights should be economical for airlines company (Nasution‚ 2007: 202-204). However‚ having a commercial
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