1 National Chiao Tung University Department of Management Science Fast Food Preference Brand For NCTU Students Marketing Final Project Spring Semester June 13 2013 Student : 0013108 王亭予 0013109 王亭雅 0013128 葉眉君 0013132 謝巧玲 Supervisor : Prof. Charles V. Trappey 2 Table of Contents 1. Introduction 1.1 Project Objectives 3 1.2 Target Group 3 1.3 Research Question 3 2. Literature Review 2.1 The image‚ mission‚ market goal of three restaurants 3 2.2
Premium Hamburger Fast food restaurant Burger King
The 4P ’s Classification of the Marketing Mix Revisited This article‚ addresses the prime classifications scheme in marketing‚ the 4P configuration of the marketing mix. The marketing discipline needs a strong classification of the marketing mix‚ not only to stimulate conceptual integration and purification of the discipline‚ but also for meaningful measurement of marketing mix efforts and their effects. Also‚ managers need a clear classification of all instruments at their disposal in order
Premium Marketing
Marketing Mix Of Louis Vuitton And Gucci Marketing Essay ukessays.com /essays/marketing/marketing-mix-of-louis-vuitton-and-gucci-marketing-essay.php Louis Vuitton‚ a famous French brand‚ was created by a leather designer named Louis Vuitton (18211892). In 1837‚ 16-year-old Louis Vuitton left his hometown‚ to Paris to pack for the elite. He opened his first store in London and made the production with high-skilled. Thus make Louis Vuitton become the most delicate symbol of leather traveling articles
Premium LVMH Gucci Marketing
audit * company analysis with ratio/fund flow * study of stock exchange * role of SEBI * joint venture * takeover * merger * marginal cost as management tool * product life cycle * media plan * test marketing * export pricing * role of small scale industries in developing nation * role of SIDBI * role of EXLM bank * study of financial institute * mutual fund * Privatization insurance‚ road‚ ports etc. * waste management
Premium Management Marketing Mutual fund
Collage . As part of my Marketing Practice Module I am required to select a product and analyse the Marketing Mix in relation to the product. The product I have selected is Pringles. I chose to do my project on Pringles as they have a very interesting packaging design and they are one of the leading providers of potatoes crisps. Firstly I will present an overview of Pringles then I will examine the Marketing Mix used by Pringles. There are four elements of the Marketing Mix‚ these are‚ Product
Premium Pricing Marketing
Intercontinental University Unit 1 Individual Project MKT640 – A Managerial Approach to Marketing November 11‚ 2012 Abstract This paper reflects challenges brought on by starting up a new product‚ the effectiveness and efficiency of technology when marketing‚ and the battle of legal and ethical complication. Given are examples of different situation of each topic to demonstrate how each take place when starting a new product or service. The Marketing Scenario Introduction When bringing
Premium Marketing
Abstract Marketing mix can be defined as combination of marketing elements used in the sale of a particular product. (Marketing‚ 2007) The elements‚ also known as the four Ps‚ are product‚ price‚ place (of distribution)‚ and promotion. All are important in defining and fulfilling a target market. Companies use different aspects of marketing mix to help them better serve their target market. Starbucks primarily focus is to provide outstanding service and products to their customer‚ while earning
Premium
Marketing is a vital part of any business and is an integral component of selling any product. Whether the business is a small mom and pop operation or a world leader‚ marketing is a part of the business. Because there are many ways to fulfill the needs of the customer‚ a straight-forward approach is to consider the four "Ps" of the marketing mix. This paper will examine the marketing mix and give examples of the marketing mix as it pertains to Southwest Airlines. The four elements of the marketing
Premium Marketing Airline Southwest Airlines
explain the 7 elements of the extended marketing mix and illustrate how the mix would be tailored to suit the needs of two customer groups‚ within a Hospitality and Tourism organisation of the choice. The organisation author choose to help demonstrate how extended marketing mix is used in real work environment is Hilton Belfast Hotel in Northern Ireland. Author will explain extended marketing mix definition and 7 elements of it. Extended Marketing Mix Marketing decisions generally fall in to the following
Premium Belfast Marketing Hotel
Phase 2 Individual Project Colorado Technical University Management in International Business MGM336-1304A-01 Robert Wilberding October 30‚ 2013 Phase 2 Individual Project There are many businesses that have expanded their business internationally in order to benefit in some sort of way rather it revenue or a better market for their product. In this thesis‚ I will research a multination company and its international strategy over the last 10 years. I will elaborate on it international orientation
Premium Globalization Culture Brand