Chapter 1 Marketing: Creating and Capturing Customer Value Objective 1: Define marketing and outline the steps in the marketing process. Objective 2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Objective 3: Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy. Objective 4: Discuss customer relationship management and identify
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the five marketing management philosophies. Be sure to indicate the key components of each philosophy. 1- Production concept - The idea that consumers will favor products that are available or highly affordable. 2- Product concept - The idea that consumers will favor products that are of high quality‚ performance and features. 3- Selling concept - The idea that consumers will not buy enough of a firm’s products unless it is known on a large scale from its selling and promotion effort. 4- Marketing
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COMPUTER MISUSE ACT 1990: this is a law that goes against certain activities on computers e.g. hacking into other peoples system‚ misusing software or helping someone get protected files on someone else’s computer. ETHICAL ISSUES ARE MORAL PRINCIPLES THAT SURRONDS BUSINESSES WHICH IS ACCEPTABLE AND UNACCEPTABLE. CODES OF PRACTICE EXIST TO MAINTAIN BUSINESS ETHICS FOR EXAMPLE USEOF EMAIL‚ INTERNET‚ WHISTLEBLOWING‚ ORGANISATIONAL POLICIES AND INFORMATION OWNERSHIP. USE OF EMAIL: many organisations
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Assignment front sheet Qualification Unit number and title Pearson BTEC Level 4 HND Diploma Business Unit 19 – Marketing Planning Student name Assessor name Date issued Completion date Submitted on 3rd March 2015 1st May 2015 Assignment title Assignment 1 Be able to design a marketing plan on the basis of data compilation through appropriate marketing audit technique‚ by overcoming the main barriers to marketing planning‚ including the ethical challenges in the process. Learning Outcome
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Mr. Mohammad Mohi Uddin Unit 4 Statement and Conformation of Own Work Student Declaration I have read and understood Edexcel Education’s Policy on Academic Dishonesty and Plagiarism. I can confirm the following details: Programmed/Qualification Name: HNC Level-4 Student ID/Registration number: Name: I confirm that this is my own work and that I have not plagiarized any part of it. I have also noted the assessment criteria and pass mark for assignments. Due Date:
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| | Level 3 BTEC Extended Diploma in Business Unit 4: Business Communications Assignment Title:- ‘Improving business communications’. Launch date 13th December Final submission date 28th February Please note:- * Interim deadlines may be set by individual tutors * You must choose at least one of the two presentations referred to below in Tasks 2 and 6. It is expected that the presentations will take place the week beginning 21st January. A summary of the Assessment
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Homework Chapter 4- Key Terms 1. Budget- A single-use plan for an operation from its beginning to its end 2. Business-level strategy- Answers the question” How do we compete?” It focuses on how each product line or business unit within an organization competes for customers 3. Contingency plan- An alternatives goal and course or courses of action to reach that goal‚ if and when circumstances and assumptions change so drastically as to make an original plan unusable 4. Core values- Values
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INTRODUCTION Kit Kat was launched in 1937. Since then‚ it has consistently been one of the best selling chocolate bars on the market and has acquired an instantly recognizable brand name and identity. In 1997‚ British sales of Kit Kat amounted to some Europe 227 million‚ which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market is worth over Europe 5 billion per annum and is highly
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Certificate IV in Marketing PROJECT ASSESSMENT TYPED REPORT UNIT COVER SHEET BSBMKG408B - CONDUCT MARKET RESEARCH Student name Ameerah Baboolall Student No: 07849 ASSESSOR’S NAME AND TEACHING AREA: Certificate IV in Marketing I agree that the attached submission is my own work or the work of the group. I have kept a copy of this assessment I understand that my assessment may be selected for use in the College’s moderation audit processes‚ to ensure
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MARKETING PRINCIPLES ASSIGNMENT Introduction Part one of the assignment is to discus the macro environmental forces and key trends in personal computer and snack foods industries. Macro environment consists of six larger societal factors that affect the micro environment. The forces are demographic environment‚ economic‚ natural environment‚ technological environment‚ political environment and cultural environment. In part two of the assignment has three research situations. Each of
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