Introduction In this assignment I will be focusing on the seven Ps and how they are used in business. I will be explaining what each one is and how it is used in the marketing mix also how the internet has an impact on businesses. Internet marketing Marketing segmentation Market segmentation is the process of dividing a market up into different groups of customers‚ in order to create different products to meet their specific needs. The most obvious type of segmentation is between customers who
Premium Marketing
Business - Academic Year 2014-15 Candidate Unit No. 4 Understand different types of business information Be able to present business information effectively Understand the issues and constraints in relation to the use of business information in organisations Know how to communicate business information using appropriate methods. Unit Name Business Communication Qualification BTEC National Diploma in Business Start Date Deadline Assessor Unit Criteria To achieve the criteria the evidence
Premium Communication Ethics Morality
West Thames College Unit 4 People in organizations BTEC Business Level 2 Fanni Kaszas Group C Content page Introduction 1 Task 4 Job description 1 Person Specification 4 Report on importance of the right recruitment process 5 Bibliography Introduction: In this assignment I have been asked to produce documentation for specific job roles. I am employed as a graduate trainee in the Human Resources Department of Marriott Hotel Group. My task is to assist the team in recruiting
Premium Management Business English-language films
Product Levels: Core benefit Core benefit is the fundamental service or benefit that the consumer is really buying. Here‚ in washing machines‚ “Clean clothes” can be called the core benefit. Basic Product Basic product involves adding features‚ benefits to ensure that product offers a differential advantage from the other one’s product in the market. Basic product of any washing machine is the features that get the work of washing clothes done. Expected product Expected product is a set
Premium Good Marketing Laundry
internet has made advertising and marketing able to reach a larger and wider audience. It has also enabled business owner to have face-to-face meetings online with anyone in the world. References AIU Online‚ (2011). ACCT205: Unit 1: Accounting Fundamentals [Multimedia presentation]. Retrieved from AIU Online Virtual Campus. Accounting Principles 1. ACCT205-1101A:15 website Financial Accounting 2010 Edition Godwin‚
Premium Asset Balance sheet Bookkeeping
SUMMARY NOTES HEALTH AND HUMAN DEVELOPMENT UNIT 4 * definitions of developed and developing countries according to WHO‚ including high/low mortality strata Developing countries are defined as those countries that have not achieved significant industrial growth relative to increase in population and GDP remains relatively low. As a result‚ standard of living is low and formal structures such as governments and education are often unstable. (e.g.: Sierra Leone‚ South Africa‚ Bangladesh‚ Afghanistan
Premium Millennium Development Goals Human Development Index Demography
Chapter 4 Managing Marketing Information Marketing Information and customer insights Customer Insights- Fresh understanding of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationship Customer themselves usually can’t tell you exactly what they need and why they buy. They don’t need more information‚ they need better information. Customer controlled- the idea is not to give customers everything they request‚ Rather it’s
Premium Marketing Marketing research
Unit 4 – Cognition‚ Memory and Language Memory is the ability to encode‚ store and recall information. Encoding allows the perceived item of interest to be converted and stored within the brain‚ and then recalled later from short-term or long-term memory. There are three main ways in which information can be encoded: 1. Visual (picture) 2. Acoustic (sound) 3. Semantic (meaning) An example of encoding is memorizing notecards. Storage is the process of retaining information in the brain‚
Premium Memory processes Psychology Memory
Unit 4: Customer Service Name: Tinaya Bromfield Term: Spring 2017 AC 3.1. Assess sources of information on customer requirements and satisfaction levels Stated by the (businessdictionary.com) customer service are specific attributes and determinations of a decent or administration as controlled by a client. While customer satisfaction is Consumer loyalty is a conceptual idea and includes such components as the nature of the item‚ the nature of the administration gave the environment of the area
Premium Customer service Management Customer
1. Understanding the market‚ its customers and stakeholders a) Develop a questionnaire to gather market information from the proposed enterprise’s customers and stakeholders. The questionnaire is attached to the back of this task. b) Evaluate the results from the questionnaire in order to make decisions. This market research is still being conducted‚ but for the purpose of this exercise I have selected a sample of 3 questionnaires already completed‚ that can give me a general idea of the
Premium Customer service Customer Sales