Maggie Growth Strategies - Presentation Transcript 1. Maggi takes the health route Submitted to:- Ms. Mamta Rampal Program Manager‚ ISMC. TAT-6 2. Nestle around the Globe * Nestle is a Swiss company founded in 1866 by Henri Nestle. * Nestle market its products in 130 countries across the world. * Nestle sells over a billion product every day. * Nestle put the nutrition as the core of their business‚ Nestle main focus is on health and wellness. The main consideration
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THE NOODLE MAKER OWNERS “THE NOODLE MAKER” Karan Shah (9960051386‚ karanshah1234@gmail.com) Aditya Mundada (9552555015‚ adityamundada@gmail.com) SIBM Pune BUSINESS IDEA Business Concept The Noodle Maker is a labour of love. It is said that every entrepreneur worth his weight started out with a lemonade stand in his own backyard. The Noodle Maker is a business which takes the basic concept of a "lemonade stand" and makes it more mobile and relevant for today’s generation. We Indians love our
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Executive summary Table of contents Situation analysis Marketing strategy Financial projection Implementation Executive Summary Nestle Bangladesh Limited is a leading Food company with lots of global strategic brands operating in Bangladesh. MAGGI is one of the strategic brands of Nestle Bangladesh Limited. MAGGI is still the number one brand of noodles in Bangladesh. Its market is around 60% and till 2003 MAGGI grew by 30% annually. However in 2004‚ growth virtually stopped and competitor
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Market penetration stratergies of magi noodles Promotional campanes in schools Advertising stratergies * Focusing on kids Availability in diff pack sizes * Packaging is the biggest plus point of magi market penetration * They have product available in all sizes to tap the categories of consumer New product innovations Following are the stratergies undertaken by magi to launch new products * Nestle sa introduced magi brand in india by 1982 with launch of magi 2min prod as instant
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Project On Advertising & sales Promotions On nestle ” Maggi 2 Minute Noodles ” ------------------------------------------------- PROJECT SUBMITTED BY: ------------------------------------------------- ------------------------------------------------- MANDAR BANSODE (PG20090107) -------------------------------------------------
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Assignment on Business Law Topic: Identify the food product (Maggi 2-Minute noodles)‚ Cigarette (British American Tobacco Group)‚ Electronic good (Symphony mobile phone) are safe or unsafe under the Consumer Rights Protection Act 2009. Submitted by: Group-5 Name ID. No. Muhammad Shahreer Imran (L) 100206007 Md. Masud Rana 100106002 Naguib Jahan Shafi 100206014 Md. Akhlas Hossain Subuz 110106019 Surma Akter Mili 100206003
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Brand MAGGI in India Parent company Nestlé is a Swiss multinational food and beverage company headquartered in Switzerland. It is the largest food company in the world measured by revenues. Nestlé’s products includes baby food‚ breakfast cereal‚ bottled water‚ coffee‚ confectionery‚ diary products‚ ice cream‚ pet food and snacks. Nestlé has around 450 factories‚ operates in 86 countries‚ and employs around 328‚000 people. Maggi Noodles It is a brand of instant noodles manufactured by Nestlé
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Five Force Analysis 1. Suppliers |Analysis Criteria |Risk Rating | | |High |Medium |Low | |Differentiation of Inputs | | |V | |Switching Costs
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Contents 1) Executive Summary 2) Objective 3) Mission 4) Marketing Objective 5) Key to Success 6) Company Summary 7) Company Ownership 8) Management Summary 9) Industry Analysis – Porter’s Five force 9.1) Rivalry among existing firms 9.2) Potential of new entrants into industry 9.3) Power of suppliers 9.4) Power of buyer 9.4) Threat of substitute products 10) Macro-environmental – PESTAL analysis 10.1) Political and legal environment 10.2) Economies environment 10.3) Social &
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INTRODUCTION Ramen is a very popular noodle soup and is easily available in Japan. Ichiban Ramen main philosophy was to introduce authentic Japanese ramen with chicken based soup so that all races in Malaysia get to savour Japanese ramen. Ichiban Ramen was established in December 13‚ 2002 and his 1st outlet was on the 4th Floor arena in KLCC serving only basic menu such as ramen‚ fried rice and gyoza. Ichiban Ramen has expanded quickly and has opened more outlets in shopping malls to offer more
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