program Bachelor of Business Administration of Daffodil International University. For internship I was engaged in a host firm named Akij Food & Beverage Limited (AFBL) for three months period. During the period‚ I tried to learned tale to head of modern marketing. Consequently‚ I have decided to write a report about the “An Analysis of Marketing Activities of Akij Food & Beverage Limited (AFBL)” with
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organizations economic activities to particular interest groups within society at large (Gray‚ Owens and Adams‚ 1996). History of CSR Social and environmental reporting has grown substantially since the early 1965s. According to study of CSR Sustainability Framework (CSR Quest‚ 2004)‚ the history of the CSR can be consist of 3 phases which can be illustrated by such a diagram below with issues developed in each phase Diagram 1.1 (Source: CSR Quest‚ 2004) As a result‚ nowadays‚ the findings pointed
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Baltic Journal of Management‚ Vol. 7 Iss 1 pp. 49 - 67 1.2 Introduction This article shows that the positive contribution of CSR to the internal staff. It was found that the reason for encouraging the employees motivation is corporate social responsibility. 1.3 Aims and Research Methods In the survey‚ 274 staff come from the largest company of Lithuania to undertook the CSR events. The research hypotheses were tested using correlation and regression analysis using factor scores from a principal
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CSR objectives and actions developed for each of the Indra’s stakeholder groups: customers‚ suppliers‚ employees‚ shareholders and community are: Customers For Indra‚ knowledge exchange with customers to develop ad-hoc solutions is essential. In doing so‚ Indra selects those customers that it considers as highly innovative and with great growth potential‚ for which the development of trust is critical. Thus‚ it fulfills a two-fold aim: it improves its knowledge on needs and expectations of this group
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Theoretical Framework: Corporate Social Responsibility (CSR) Definition CSR is a much broader concept than business ethics. Business ethics is the application of ethics and ethical theory to the decision of business. CSR claims that businesses are more than just profit-seeking entities and‚ therefore‚ also have any obligation to benefit society. CSR is about business and other organizations going beyond the legal obligation to manage the impact they have on the environment and society
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Corporate Social Responsibility (CSR ) in the field of business and in the case of Parker must take corporate social responsibility ‚ not only as a concept in business management ‚ but also as a foundation on which to settle the principles of corporate culture . This is because the industrial sector in which the company has to accept and assume a CSR that is necessary for the development of its core business. We could define Corporate Social Responsibility (CSR ) as the voluntary integration of
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Analysis of CSR in a case of "Gazprom" 3.1. A Brief presentation of the company and Russian CSR concept The trend of taking into consideration the elements of CSR in Russia could be compared with the Soviet times‚ when all the companies tried to establish only the CSR programs in a social and cultural environment. The Russian companies see CSR programs focusing only on the group of stakeholders and especially on internal environment-on the workers and mostly all the companies follow as
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Thanking you Sincerely yours‚ ____________________ (Raiyan Rahman) Preface This is a study on today’s one of the most common corporate buzz words‚ CSR. I worked on this issue to reveal the very basics of that issue along with some interesting relevant points. This includes the history‚ CSR as a debating issue‚ practice of CSR in our country. The definition section includes different definitions given from different views by various personnel and organizations. I have confined this
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Paper ARCHIE CARROLL’S CSR PYRAMID: A case study of Bajaj Auto Ltd. ZAMAN ALI 20091063 B.A.LLB (2009) Jindal Global Law School Today‚ in this complex business environment where all business enterprises are surviving by realizing maximum profits possible‚ there exists a mechnism called Corporate Social Responsibility (CSR) that is providing the required edge towards success. Corporate social responsibility (CSR) is the way a corporation
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study of TATA GROUP Nilesh R. Berad nileshb_iom@bkc.met.edu MET Institute of Management‚ Nasik Introduction: In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades‚ long before CSR become a popular basis. In spite of having such good glorious examples; In India CSR is in a very much budding stage. A lack of understanding‚ inadequately trained personnel‚ coverage‚ policy etc. further adds to the reach and effectiveness of CSR programs. Large
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