CASE: SM-122 DATE: 11/14/03 HYUNDAI MOTOR COMPANY We are disappointed when what we did is undervalued. But that’s the time we feel the need to do something. —Mong-Koo Chung‚ Chairman and CEO of Hyundai Motor Company Hyundai Motor Company (HMC)‚ the largest automobile company in Korea‚ went through some tumultuous events since it entered the U.S. auto market in 1986. After a promising beginning‚ a “Hyundai Car” became a synonym for a cheap car‚ suitable only for the lower class or a cheapskate
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ABSTRACT Ford Motor Company have been around since 1903‚ and although in the past they lost market shares due to production and marketing scandals‚ they remain robust in 2005. This paper has been written to thoroughly analysed Ford through PESTEL analysis to comprehend the macro environment in‚ Porter’s Five Forces analysis to determine the competition and lastly SWOT analysis to depict the micro environmental factors of the company in question. It has been concluded that due to the fierce competition
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top by enacting initiatives that will attract consumers. The following analysis will show how Ford has used consumer behavior/elasticity to create a product line that not only meets customer demand‚ but has given Ford the competitive edge in the auto industry. They are called the “Big Three” of the automotive industry; Ford‚ General Motors‚ and Chrysler. While GM and Chrysler flounder financially‚ Ford continues on a progressively successful road. This is based on smart managerial decision making
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! ! Critical analyse of the external and internal environments of Ford Motor Company! ! ! ! ! ! ! ! ! ! ! TABLE OF CONTENTS 1. Introduction ................................................................................................................. 3 2. Background of Ford Motor Company ......................................................................... 3 3. External environments of Ford ..........................................................................
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Background of the Organization Hyundai Motor Company (Hyundai) is the world’s fifth largest automobile company. It is the South Korea based global manufacturer of automobiles‚ and operates as a unit of Hyundai Motor Group. The company along with its subsidiaries and affiliates is involved in the design‚ development and manufacturing of passenger cars under the brand names of Equus‚ Genesis‚ Genesis Coupe‚ Azera‚ Sonata‚ Elantra‚ Accent‚ Getz‚ i30‚ i30cw‚ i20‚ i10 and recreational vehicles under
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Tata Group of Industries The story of Tata begins in 1868 when a young boy named Jamsetji Tata joined his father’s small trading company. Thirty-five years later‚ that same boy was the owner of India’s largest textile company‚ Tata Textile. Over the last century‚ Tata has excelled in many different business sectors including Materials (Steel and Mining)‚ Agriculture‚ Energy‚ Consumer Products‚ Information Technology‚ Consultancy‚ Finance‚ Automobiles‚ Chemicals‚ Engineering and Hospitality. Tata
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| Introduction Morgan Motor Company is a well known car company that manufactures automobiles from the ground up. They believe in building cars with tradition‚ the same tradition that they used for decades. This same tradition could lead to the company not making it thru another decade. In this research we will identify the problems and look for possible solutions to these problems. 1.1 The main issues of Morgan Motor company • Too low production capacity.
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Examining the integrated case of Alan Mulally‚ CEO of Ford Motor Company‚ I will highlight some aspects of his leadership style and provide examples of how it is demonstrated throughout the case. While touching on Mulally’s leadership style‚ an assessment on communication openness is performed and a determination is given as to whether Mulally is effectively incorporating each element of communication openness. Last I will share my recommendation on whether or not Mulally should continue to use the
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Alan Mulally aimed to change the corporate culture at Ford. He aimed to bring about honesty and transparency in the company. He realised that the executives at the company did not function as team. Each was trying to protect his own turf. The company functioned as multiple separate units. Alan Mulally wanted to bring in transparency and honesty to the culture at Ford. He started weekly Business Process Review (BPR) meetings where senior executives of the company would make presentations of the condition
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Subject: Nissan Motor Corporation Key Issue: The key issue that lies within this case is ultimately the management style and structure of Nissan and its quality manufacturing issues combined with the fact that he CEO of Nissan will soon be the CEO of two operation giants in a foreign market with different variables and structures within them. In addition to the quality issues that Nissan has had in the production of several of its vehicles‚ Nissans support structure for the upper management
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