Nokia Cultural Changes Brenda Boakye Westwood College May 13‚ 2013 Nokia began 150 years ago in Finland. Before they for were known as a telecommunications company‚ they were known for a lot more. Nokia was founded by Fredrick Idestam and began as a paper mill. Nokianvirtra River was the location of the second paper mill plant which opened in 1871 and later the name of the company. Nokia has made everything from galoshes to tires. In 1898 Eduardo Polon founder
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Nokia Code of Conduct Nokia Code of Conduct Dear Colleague‚ Nokia products touch the lives of billions of people‚ from every corner of the earth‚ from every type of culture‚ from every age and background‚ every day. In fact‚ we made it our mission to get a mobile phone into the hands of everyone‚ because we believe technology should be a powerful force for societal advancement. By connecting people to mobile products and services‚ we can help people improve their lives no matter what
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History of Nokia Nokia has a long history of successful change and innovation. In 1865‚ Nokia was originally founded by Fredrik Idestam‚ a mining engineer. Fredrik Idestam opened his first wood pulp mill in South-Western Finland‚ Tammerkoski Rapids. In 1867‚ Fredrik Idestam’s wood pulp invention was awarded a Bronze Medal in the Paris World Exposition (Kolvuniemi 1998‚ p.17). Three years later‚ Fredrik Idestam constructed a second mill by the Nokiavirta river‚ which inspired him to name his company
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EAstern Institute for Integrated Learning in Management Project Report on “Why Nokia Handsets are preferred over other Handsets?” Prepared by: Kaizer KAIZER Team Members: NAME ROLL NO. | 1. Abhijit Sarkar 1 | 2. Arindam Chakrobourty
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Nokia Product * NOKIA’S Thinking: A good product sells itself. Price * NOKIA uses a pricing strategy that best suits the product. * Like It has the cheapest phones like NOKIA 1100 and costly phones like NOKIA Lumia. Place1 * Nokia has opened its retail outlets ‘Nokia Priority’ as well as many authorized dealers at various places. Promotion * Advertising‚ selling‚ sales promotion‚ public relations‚etc. are the major weapons of marketing. Samsung Product * Samsung
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Title of Module: Strategic Change in Organization‚ Creative & Innovation mgt‚ Strategic HRM Description Nokia is a well renowned mobile manufacturer company. In the past Nokia was holding the market leader position‚ which was adversely affected due to the change in the technology in the mobile communication industry. As Nokia did not recognize the need for the change in time‚ so‚ The Company lost its market share drastically‚ which resulted in greater financial loss. In order to regain its
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the respondents are between 30-35 age group‚16% of the respondents are between 35-40 age group‚12% of the respondents are below 25 age group and 8% of the respondents are above 40 age group. Nearly 40% of the customers are using nokia mobile phones are within 25-30 years of age 4.1.1 AGE WISE CLASSIFICATION [pic] 4.2 SEX Sex also play a vital role in usage of Mobile phones . satisfaction level varies between both the sex. Table 4.2 shows the sex wise classification
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of the reasons Nokia has fallen so fast is that it has a simple branding problem: Nokia isn’t a distinctive brand. It is a brand with positive associations and high awareness‚ but it isn’t unique. For many years‚ Nokia seemed to successfully do what marketing experts say you can’t do: serve all segments in a market. Nokia sold very high-end‚ technologically advanced phones and simple‚ inexpensive phones‚ all under the Nokia brand. The branding structure was very simple: the Nokia brand with a product
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Introduction The company that we choose from the list is Nokia. Over the past 150 years‚ Nokia has evolved from a riverside paper mill in southwestern Finland to a global telecommunications leader connecting over 1.3 billion people. During that time‚ they’ve made rubber boots and car tires. They’ve generated electricity. They’ve even manufactured TVs. Nokia Corporation is a Finnish multinational communications and information technology corporation that is headquartered in Espoo‚ Finland
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1.1 The Morph concept The “Nokia Morph” is a theoretical future device based on nanotechnology that might enable future communication devices. It is intended to demonstrate the flexibility of future mobile devices‚ in regards to their shape and form allowing the users to transform them according to their preference. It demonstrates the ultimate functionality that nanotechnology might be capable of delivering i.e. flexible materials‚ transparent electronics and self-cleaning surfaces. It also features
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