Alaska Airlines Strategic Management Model Linda Gay Cahill Table of Contents: Strategic Profile Company Introduction 3 Strategic Analysis PEST Analysis (Political‚ economic‚ social & technological factors) 4 Resource-Based View 6 Value Chain Analysis 8 SWOT Analysis 11 Strategy recommendations 13 References 14 Company Introduction Alaska Airlines is the ninth–largest U.S. airline based on passenger traffic and is the dominant
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and procedures that will facilitate the realization of OJT/Internship objectives of the College. To the Cooperating Business Trainers/Mentors/Supervisors: The College of Accountancy of the University of the Cordilleras expresses its appreciation to you for accepting the great responsibility of guiding‚ mentoring our Accountancy trainees. Your acceptance of this challenging task is not only an act of professionalism and leadership but also a demonstration of commitment and generosity. Your interaction
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It was a critical time for Alaska Airlines‚ and they never encountered such a challenge and crisis in the company’s existence. Flight 261 had crashed killing 88 people on board; while the National Transportation Safety Board (NTSB) was reporting that the potential cause of the crash was due to a lack of regular airplane maintenance. Most detrimental to the airline was the media published a letter from 64 Alaska Airlines mechanics. The letter disclosed insider information regarding a base maintenance
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Alaska Airlines ran its business satisfied with complacency and dependent on customer loyalty and goodwill (Avolio‚ Patterson‚ & Baker‚ 2015). While Alaska Airlines was thinking the business could sustain this practice‚ many changes were occurring that would have a ripple effect and adversely affect the airline (Avolio‚ et al.‚ 2015). One executive stated it started as far back to 1999 when the airline was succeeding despite themselves due to fortuitous fuel costs and a good economy” (Avolio
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The more you work the more money you get It is a difussed opinion that the more you work the more you earn.Does it always depend on this factor?Yes‚ofcourse it mostly depends on it‚but also there are important factors which help you earn more money. Let’s consider it from the very beginning.Firstly‚I think that a good employee‚wherever he works‚should have such touches of nature as intelligence‚optimism‚riskiness and responsibility.Intelligence helps to solve successfully all kind of problems
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Alaska Airline & Corporate Culture A unique cultural characteristic of Alaska Airline would be the benefits they allot their employees. After 90 days of working with Alaska Airline‚ an employee earns benefits which allows him or her to fly anywhere at anytime with 1 other individual. In addition to this‚ the employee is given 6 “buddy passes” each year which allows the employee to give 6 roundtrip tickets to people other than himself or the 1 person he chooses to travel with. The best part
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Airline Ticket Prices Jodie L. Hebner Grantham University An airline’s ticket price is determined by several factors to include time of day a consumer wishes to travel‚ day of the week such as Tuesday’s and Thursday’s are usually the most affordable days to travel‚ popular versus non-popular destinations‚ first class costs more than general class‚ cost of fuel‚ competition from other airlines‚ special factors such as discounts for military‚ government or corporate personnel‚ (How Stuff Works‚
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[pic] Introduction and company overview Alaska Airlines was founded in Anchorage in 1932 and expanded to 22 aircraft operating within the state by 1934. In the late 70s‚ the airline began expansion to the lower Western states and by 1987 had acquired Horizon Air and Jet America bolstering its North South route structure and complementing the seasonal nature of travel to Alaska Today Alaska Air Group‚ Inc. (Alaska Air) is the holding company for Alaska Airlines‚ Inc. and Horizon Air Industries Inc
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| Alaska AirlinesStrategic Corporate Social Responsibility Project | | | | Company Report 5/3/2012 | | | ALASKA AIRLINES Strategic Corporate Social Responsibility Project Mission Statement: The mission and vision of Alaska Airlines is that employees share an uncommon blend of integrity‚ professionalism‚ caring‚ resourcefulness‚ and spirit. Every day they strive to bring these values to life through behaviors and deeds that go above and beyond the ordinary. They call it “North
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Themes: change Sponsor This Essay 316 Be careful what you wish for. You might not like what you get. Some people wish for things without thinking about the challenges that await them ahead. Such as‚ wishing for a promotion and then getting more tasks then they can do. Or they wish to have children when they end up with twins‚ which they can barely handle. Or winning the lottery and spending all the money at once and not having it when they need it the most. I made a wish; I wish my father was
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