PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics‚ social responsibility and self regulation. LESSON 2- Regulations‚ ethics‚ consumer organization‚ voluntary control LESSON 3- Advertising agencies‚ Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code‚ alcohol‚ ammunitions and drugs LESSON 6- Advertisement laws‚ F.T.C.‚ ethics‚ regulations‚ restrictions and constitution LESSON
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these products in the media in the year 2002. ORIGIN OF SURROGATE ADVERTISEMENTS As a reaction to the directive of Government‚ the liquor & tobacco majors sought other ways of endorsing their products. They have found an alternative path of advertising through which they can keep on reminding their liquor brands to their customers. They have introduced various other products with the same brand name. Launching new products with common brand name is known as brand extension‚ which can be carried
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The Manipulation School: André Lefevere On every level of the translation process‚ it can be shown that‚ if linguistic considerations enter into conflict with considerations of an ideological and / or poetological nature‚ the latter tend to win out. (André Lefevere) One of the criticisms that has‚ sometimes‚ been levelled at the polysystem theory is that it tends to disregard the ideological factors‚ which have a considerable impact on the translators’ decisions. It is true that they are mentioned
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Macbeth: Manipulations of Ambition Jane Doe ELA B10 Mr. Smith In “Macbeth”‚ Shakespeare uses the concept of ambition to explain the deterioration of Macbeth’s morality and his choice‚ with the manipulation of Lady Macbeth‚ to work out a plan to kill Duncan. Shakespeare also explores the influential factors of why Macbeth’s ambitions become destructive. The three witches in the beginning of the play prophesize that Macbeth will become king. Macbeth wanted to fulfil this
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Introduction An alcoholic beverage is a drink containing ethanol‚ commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers‚ wines‚ and spirits. [pic] The above chart shows us the alcohol consumption by different countries. Obviously‚ Australia has drunk alcohol above 12.5 per capita (liters) and this represents a large consumption population. Drinking alcohol is considered a normative behavior in adolescence‚ with adolescent drinkers the majority of consumers
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Dharmi Dhaduk AUCS 340: Ethics in Professions Due: December 10‚ 2014 Dr. Sherri Bernier Advertising to Children Advertising is a big thing in companies. It is a massive‚ multi-million dollar project that drives the consumers to all the different products available and attracts the consumer by design. They are always around us and affect us in ways we don’t realize it; especially when it comes to children. Some advertisements are targeting children that can be influenced easily‚ and the children themselves
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The art of manipulation and persuasion is truly effective when one is incompetent to the fact that they alone are not thinking for themselves. Since the beginning of time‚ humankind has wanted to have control. In some instances they will strive for power in ways that make them oblivious to right and wrong. Occasionally‚ they will go against what they are told to do and instead to what they want to do. In the play Julius Caesar the power of persuasion and manipulation of language is clear when
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is no benefit to him. Therefore‚ he was successful in manipulating Nick‚ as he invited Daisy to his house. Whereas Schindler’s use of manipulation was for a greater good‚ subsequently benefitting many people in the process. For instance‚ he convinces‚ a Nazi official‚ Amon Goethe that real power is exists in self-control. Schindler and Amon are drinking Alcohol‚ but Schindler is sober‚ while Amon is drunk. Amon says to Schindler that “Control is power”‚ as Schindler reframes to drink any further
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Introduction Advertising is used to promote goods‚ services‚ images‚ and anything else that advertisers want to publicize. It is becoming a major part of mass media. At times we may view it positively‚ at other times we may just neglect or ignore it. In order to attract audiences‚ advertisers use various techniques on their advertisements to make people aware of the firm ’s products‚ services or brands. Although the methods used by advertisers are infinitely‚ they have a common goal to persuade
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stated that the purpose of this manipulation is for the pigs to gain power and control over the other animals at the farm. It is not difficult for the reader’s perception to also be distorted based on the pig’s description of memories. The pigs are constantly giving the animals false memories to give themselves a more comfortable lifestyle. For example‚ when the animals begin
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