References: • Addams‚ Charles. The New Yorker Visits The Guggenheim. New York: Guggenheim Museum‚ 2005. • Alden‚ Robert. “Art Experts Laud Wright’s Design.” New York Times 22 Oct. 1959: 41. • Blake‚ Peter. “The Guggenheim: Museum or Monument?” Architectural Forum 111 (Dec. 1959):86-93. • Blake‚ Peter. The Master Builders: Le Corbusier‚ Mies van der Rohe‚ Frank
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References: Aaker‚ L.J. (1997)‚ “Dimensions of brand personality”‚ Journal of Marketing Research‚ August‚ pp Agarwal‚ J. and Kamakura‚ W.A. (1999)‚ “Country of origin: a competitive advantage?”‚ International Journal of Research in Marketing‚ Vol Alden‚ D.L.‚ Steenkamp‚ J.E.M. and Batra‚ R. (1999)‚ “Brand positioning through advertising in Asia‚ North America‚ and Europe: the role of global consumer culture”‚ Al-Sulaiti‚ K.I. and Baker‚ M.J. (1998)‚ “Country of origin effects: a literature review”
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The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune-500 Companies Author(s): June N. P. Francis‚ Janet P. Y. Lam‚ Jan Walls Reviewed work(s): Source: Journal of International Marketing‚ Vol. 10‚ No. 1 (2002)‚ pp. 98-116 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/25048880 . Accessed: 19/02/2012 07:18 Your use of the JSTOR archive indicates your acceptance of the Terms
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Preparing for English 30-1 Diploma Examinations — some help from Alberta Distance Learning Centre The package is designed to assist students in preparing for the Diploma Examination in English 30-1. Publications such as The Key: Diploma Preparation Guide (published by Castle Rock Research Corp) may also be useful. Contents: 1. Introduction a. Distribution of marks in English 30-1 b. Part A: Written Response c. Part B: Reading 2. Topics of Former Diploma Exams 3. Part A: Written Response
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Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions? Eva M. Oberecker and Adamantios Diamantopoulos ABSTRACT The construct of consumer affinity‚ which captures country-specific favorable feelings toward particular foreign countries‚ was recently introduced in the international marketing literature. In this study‚ the authors conceptually advance the consumer affinity construct and develop a measurement instrument for capturing affinity feelings
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Critically analyse what factors encourage organizations to internationalise‚ evaluating which products or services are culturally sensitive when moving into a new market from the home country to the host country With the rapid development of economic globalization‚ internationalization is becoming the development tendency of lots of organizations as it is becoming increasingly more beneficial to develop organizations’ competitiveness against their competitors (Ebner‚ 2001). Wilson (2006) states
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Communicative English Bachelor of Information Technology First Year First Semester Course Description: This course is designed for the students of BIT level: first year first semester of Purbanchal University who have completed either Diploma level in Engineering or I.Sc. or +2 from any institution recognized by this university. It intends to develop and strengthen in students the basic and communicative skills in the English language with emphasis on speaking‚ reading and writing.
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Press. 6. Terpstra‚ V‚ Sarathy‚ R. (1994). International Marketing. United States of America: The Dryden Press. 7. Bradley‚ F. (1999). International Marketing Strategy. Great Britain: Redwood Books Press. 8. Mercer‚ D. (2001). Marketing. Oxford: The Alden Press. 9. Wright‚ R. (2000). Advertising. Great Britain: Dorset Press. 10. Fardon‚ M‚ Adcocok‚ F‚ Birth‚ I‚ Cox‚ D‚ Matchan‚ M‚ O’Byrne‚ S‚ Prokopiw‚ J. (2000). Business. Bath: Bath Press.
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ZENITH International Journal of Business Economics & Management Research Vol.2 Issue 2‚ February 2012‚ ISSN 2249 8826 Online available at http://zenithresearch.org.in/ PURCHASE BEHAVIOUR IN INDIAN APPAREL MARKET: AN ANALYSIS DR. P.VIKKRAMAN*; N.SUMATHI** *Director & Research Advisor‚ School of Management Studies‚ Anna University of technology‚ Coimbatore - 47. **Ph.D Research Scholar & Assistant Professor‚ Adaikalamatha Institute of Management‚ Adaikalamatha College‚ Vallam‚ Thanjavur - 3.
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SANTI THOMAS Assignment-1 Research Methods for Strategic Managers "Analysing the satisfactory level of food quality in care homes‚ specially‚ Alexander Court Care Centre in Dagenham’’ Student: Santi Thomas Student ID: 14085 Abstract Every human has a right to proper food. Residents in care centres all over the United Kingdom are facing difficulties in terms of getting satisfactory food quality. The researcher’s previous experience of working with the residents of the care centre
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